Asian makeup. Asia Studio Style Makeup Tips

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What makeup suits Asian eyes, how to choose perfect tone for “yellow” skin and what beauty trends should moon-faced girls adopt? The answers to all these questions are known to a professional makeup artist, stylist, personal shopper ASIA studio style Elena Shotkinova.

P.A.: Elena, first of all, tell us about your experience in the field of beauty, please. How did your passion for the art of makeup start?

E.Sh .: Since childhood, I love to draw, dress up, design. I always drew inspiration from literature, painting, fashion magazines, cinema, travel and communication with people. All this still forms my taste.

At first, I used my knowledge in the field of fashion and beauty to create my own image, and at some point my relatives and friends began to listen to me, seek advice, and be interested in my opinion regarding my appearance. It was they, my close people, satisfied with their own reflection in the mirror, who convinced me of the need to develop in this direction. And, in gratitude for the services rendered and the time devoted to them, they began to pay for my work. So the hobby logically grew into a professional activity.

I graduated as a make-up artist and opened ASIA studio style. We provide a range of professional make-up services, style consultations, shopping support in the city of Irkutsk, the Irkutsk region, we often work with clients from Ulan-Ude, Buryatia.

But even now my education never stops for a moment. Every day you learn something new, learn from someone else's experience, experiment. After all, a professional is an expert, he is always aware of all trends and new products, he is the first to learn and begin to apply new techniques. Of course, I follow the work of my colleagues, star stylists and world-famous makeup artists, bloggers and main trendsetters. We live in the information age, when acquiring knowledge is not a problem, all you need is desire and inspiration.

And I am inspired by the surrounding beauty - the beauty of nature, objects, faces. Well-groomed, stylish, tastefully dressed people always attract my attention and often delight me.

P.A.: Many Moscow make-up artists admit that they do not know how to make up Asian eyes. What do you think is the hardest thing about makeup for Asian girls?

E.A .: Indeed, many makeup artists fall into a stupor and do not understand how to paint a “flat” eye, devoid of an obvious crease of the upper eyelid, how to correct wide face, protruding cheekbones or our chubby cheeks. Often they use inappropriate textures of cosmetics and choose the wrong intensity of pigments. In a word, they do not take into account the features of an Asian person, whose types are also several. But for many Asians, everything is generally "on the same face."

In this regard, everything is clear to me and my colleague (note - ASIA studio style makeup artist Irina Shotkinova), we ourselves are the owners of a bright Asian appearance and know firsthand all the nuances that may excite our girls. In addition, I myself have never been satisfied with the work of a “European” makeup artist, so I decided to become a professional myself.

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E.Sh.: To begin with, if you have any problems with your skin, it is better to contact cosmetologists without delay. Not extra money? There are also free public clinics. The main thing is not to engage in amateur performances! As for make-up techniques, they are more international:

1) Moisturize the skin, paying special attention to lip skin;

2) when applied foundation never don't dot it all over the face for subsequent shading - in these places it manages to gain a foothold and you will eventually get spots;

3) advise intensively draw the interciliary space black or dark brown pencil. So the eyelashes will appear thicker, and the look is deeper;

4) always curl your eyelashes for a more wide-open look, intensively staining them from the roots in two layers with lengthening mascara;

5) it is necessary to have foundations of two shades in a cosmetic bag: light and darker, in order to mix, choosing the color most suitable for the skin depending on the time of year. Also tonal means of dark and light shade allow correct the shape of the face, make it sculptural.

6) I recommend you to master oily and dry face correction techniques by signing up with professionals for makeup with a lesson! The make-up artist will introduce you to your own face, its proportions. Teach you how to pick cosmetics and master the basic makeup techniques that are right for you. (Such a service with the option of disassembling a cosmetic bag is presented in our ASIA studio style, its duration is 1.5 hours, the cost is 2000 rubles.)

“Any image will not be complete and harmonious without makeup. The “correct” make-up will always emphasize your natural beauty and correct small imperfections. It is believed that girls and women who “do not wear makeup” think too highly of themselves!”

P.A.: What do you think are the most common makeup mistakes Asians make? How NOT to paint? Do you have a beauty taboo?

E.Sh.: For several seasons in a row, the emphasis on eyebrows has been in fashion. I am glad that so much attention has been paid to this element of the face - eyebrows, along with tone, are indeed the most important point in makeup. But at the same time, they often become the subject of ridicule. Unfortunately, very often our Asian beauties literally disfigure themselves with black, clear, intensely dyed at the bridge of the nose, too short or too long, old-fashioned round or triangular graphic art. Dear girls, please give up once and for all eyebrow tattoo and use fat pencil even if its eyebrows are missing as a genre. Eyebrow tattoo is taboo! Grow your own as far as possible and refer to professional makeup artist to create a trendy, beautiful, natural-looking brow line.

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It is often possible to observe incorrect application of blush. Girls either take the shadow low, then Bottom part face "floats" down. Or they clearly carry out blush along the zygomatic cavity, then the cheekbones become even more pronounced. Remember, blush is applied to the apples of the cheeks towards the temples!

And further - there is no brown blush!

You should also be careful with pearly textures. When thinking about adding shine, beware of another effect - swelling.

I also want to note that often our Asian women sin by wearing clothes from the very early morning. evening make-up. Dark to say the least smoky eyes and (or) red lipstick is not quite appropriate at 8 in the morning.

P.A.: How to choose the right foundation/BB cream for Asian skin? Is it true that we all have a yellow undertone and therefore we need to look for foundations with yellow pigments (and in no case with red ones)?

E.Sh.: Asians are a yellow race. Indeed, most of the people inhabiting Asia have a swarthy yellowish tinge skin, especially those living in southern latitudes and areas with intense solar activity. But let's not forget that northern peoples, such as the Yakuts, Evenks, Western Buryats, etc. often have very fair skin with pink undertones or even uniformly snow-white skin of a cold shade.

A perfectly matched tone should merge with the skin tone and match the skin color on the neck. Moreover, the color of the foundation always depends solely on the natural shade of your skin in given time years (darker in summer, lighter in winter).

Again, there is a neutral palette of colors: from the lightest to dark with beige pigment. Such products are suitable for everyone, including helping to neutralize both excessive yellowness and a pink, reddish tone.

Each trademark tonal products are presented in a cold, warm and neutral palette. The designation of tones with the letters W, C, N means: warm - warm, cold - cold, neutral - neutral.

P.A.: What are the current makeup trends that suit Asian women the best?

E.Sh.: Our type of appearance is now in great demand in the global fashion industry. Asian models participate in the best shows of the season and set trends, inspiring us all!

In the spring-summer’15 season, perfect radiant skin without flaws is unrivaled, wide eyebrows, Nude makeup.

If you are the owner of sunny freckles, this season they do not need to be covered with dense corrective means, but even need to be emphasized.

For Asian eye makeup: boldly draw graphic, jet-black arrows. The thickness can be varied from thin for an office version to thick and curved, a sort of theatrical version.

Alternative - bright eyes, with unusual colored arrows along the top or lower eyelid or double arrows when black is duplicated over color:

And maybe someone will like it monochromatic eyeshadow application on almost the entire eyelid, for example, yellow or bright blue.

The Asian type of appearance is now very popular. Almost no fashion show takes place without them. There are so many Asian models that it is not possible to show them in one post. Below is a selection of the most-most girls in the South-Eastern part of the continent. Get ready: you are expected perfect bodies, dark hair, slanted eyes and perfect skin.

One of the first famous models with an Asian appearance, Mey was also the first Asian woman to open shows, and this was back in 2004. But its age is almost impossible to determine, every time it is different.

A Filipina with an unpronounceable name conquers with her unforgettable look and perfect figure.

Philippines - perfect place for model scouting. There are absolutely unique types here. For example, Charo Ronquillo. Unlike her compatriot Angelica Pangabian, who has very delicate features, Charo is her opposite. She is daring and strong.

India is famous for its beautiful actresses, but hardly anyone remembers models from there. One of the few Sonia Dara to grace Sports Illustrated this year.

In her native Thailand, she is envied by many. In addition to very wealthy parents, nature gave her a stunning appearance, appreciated in the West.

Mixing blood of different races almost always gives beautiful and very beautiful children. A vivid example of this is the semi-Thai, semi-French model Florence Faivre. By the way, in addition to her modeling career, she is also a well-known actress in Thailand.

Another example of a successful friendship between Europe and Asia is Azura Vanderberg. Everything is fine in her: both an unforgettable face and ideal parameters figures.

Anita is perhaps one of the most experienced models from Malaysia. But despite such a long career, she is still popular.

A petite Indonesian model who started her career in a very early age. But small stature is not her only distinguishing feature, there are many tattoos on her body, which does not interfere with her career.

Lakshmi- ideal model for shooting in bikinis and minidresses. One of her achievements can be considered the appearance on the cover of Vogue India.


She is another veteran of Asian modeling business. Her career took off after being in the top 10 Miss Universe finalists, but besides that, she is a successful actress and has higher education.

Vietnamese model, who has contracts with the world's best modeling agencies: Storm, New York Model Management and L.A. models. Her appearance allows you to transform into absolutely different images from socialite to party girl.

The long-legged Indonesian model is also popular because she has her own unusual style of dressing. Due to this, it often gets into the lenses of fashion bloggers as a style standard.

Razia is one of the most sought after Indian models for filming in underwear which is absolutely not surprising. Such a body simply cannot be hidden.

One of her most successful works is shooting in advertising campaign Godiva chocolate. Rohini herself is like chocolate - dark skin, Brown eyes flowing hair. Here you can think about what is better chocolate or ...

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We all know that there are strict limits in the modeling business. Namely, a number of requirements for the appearance of the model. Not so long ago, it was rare to see a dark-skinned girl or an Asian on the catwalk, but the standards are changing, and the unusual appearance becomes the main advantage of the model.

AT recent times we can increasingly see girls from Korea, Japan, China on the catwalk or on the cover of Vogue, I suggest getting acquainted with the most sought-after models from Asian countries.

I want to start with famous model and actresses Devon Aoki . Although Devon is American, her exotic appearance immediately betrays her Japanese roots. Devon is considered one of the most sought-after models of the 90s, despite the fact that the girl's height is only 165cm.

Devon has taken the fashion world by storm with her serious, freckled face and strong personality.

Devon's first photoshoot was for a commercial Calvin Klein. The girl came to the shooting with huge false eyelashes and yellow eyebrows and forbade the stylists to change anything in her makeup. Later, Devon became the face of Calvin Klein, and her photos began to appear on the covers of Vogue, Numero, Russh and other fashion magazines.

Now Devon is more often seen in the movies. The most striking film work of the Asian beauty can be considered - the role of the silent killer Miho in the film "Sin City".

Chinese beauty Liu Wen has evolved from a simple guide to one of the most sought-after models of our time. Liu represented cosmetics Estee Lauder and became the first Asian woman to take part in the Victoria's Secret show. Liu's personal record is 70 shows in one season.

Liu Wen's face graced the covers of Harper's Bazaar, Vogue, Numero, Elle, and others.

Shu Pei Qin - another top model from China. The debut show for the girl was spring collection Rachel Roy.

In the modeling business, Shu Pei Kin has achieved considerable success in 5 years. The girl is the representative cosmetic brand Maybelline. Her photos were published in the Maybelline calendar for 2012. Shu Pei Kin also boasts a contract with the Hogan brand, Vera Wang and participation in advertising for the Karl Lagerfeld collection.

Japanese model Tao Okamoto In 2006, she signed a contract with the Elite agency and in the same year she made her debut at two shows by Emanuel Ungaro and Martin Grant. AT next year Tao's exotic beauty attracted the Moschino brand.

Among other Asian models, Tao is distinguished by a short cut and a unisex style.

Zac Posen and Tao Okamoto for Purple Magazine

The vast majority of the world's population has an Asian type of appearance, but at the same time, a huge number of men and women dream of changing Asian facial features to European ones. Amazing, right?

What is Asian appearance

What do we mean when we talk about Asian appearance? First of all, this is the appearance of the inhabitants of Central Asia and Far East. Her characteristics- This is a yellowish skin tone, narrow slanting eyes with a slightly hanging upper eyelid, small lips. The shape of the face can be different: if we often see clear expressive cheekbones among the Japanese, then the faces of the inhabitants of Yakutia, for example, often have round shape and their cheekbones are not visible at all. Although, strictly speaking, both are Asian types of appearance.

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Facing the West

The Far Eastern countries have kept their traditions for centuries, including the traditions of beauty: a face like the moon, long black hair, almond eyes. As Europe discovered Asia, everything Asian became more and more fashionable. Even in the USSR in the 80s they were extremely popular wall calendars with Japanese beauties in kimonos!

But the interest of the West and the East was mutual. The fashion for European and American style, like a tsunami, covered all the countries and peoples of Asia. Young people of Asian appearance tend to look like famous movie stars - Hollywood actors and actresses - and meet American standards of beauty, and the main condition for success in society is considered Europeanized appearance. Even parents encourage their children to change, motivating that a new face will make the child feel more confident.

Asian appearance of a man: change without changing

Expert comment:

What do Asian girls want?

Expert comment:


This becomes possible when the proportions of the face correspond to certain patterns. A person reads these parameters subconsciously and perceives the interlocutor as attractive, without even realizing it.

At first glance, the face will not change much: the cheekbones will become a little higher, the lips a little more magnificent, the eyes a little wider. But the impression from the face will be different, much more vivid - this is the high art of plastic surgery.


Sign up for a consultation with me:

in Moscow +7 495 723-48-38 , +7 495 989-21-16

in Kazan (+7 843) 236-66-66.


I will show you a photo archive of completed works that are not intended for prying eyes, and together we will decide how to harmonize your face.



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My mother is 58 years old and the most common thing she hears is compliments and exclamations of surprise from others when they find out her age. Everyone admires her shiny black hair and, of course, her skin. In fact, I certainly agree here, she looks really just gorgeous, especially, I am amazed by her skin, which looks incredibly young and fresh. And, yes, of course, this is the merit of her Chinese roots, but for the most part, her care and self-care are to blame. This woman always made me apply sunscreens and to moisturize my skin as often as possible, even when I was only 5 years old.

1. Eyeliner and volumizing mascara

The almond-shaped eyes that are famous for asian women, look very interesting and are a real decoration, however, if they are summed up incorrectly, you can make the eye look smaller than it is. And the very first mistake, which, unfortunately, girls very often make, is too thick an eyeliner line. Personally, when I was still at school, I often made myself very bright makeup eye - summed up the lash line both above and below. And my choice was such only because many girls in the class did the same.

However, with my eye shape it was a failed experiment. And this is despite the fact that I "painted" my eyes with a pencil. Now, my friends and I with similar features use a certain way of emphasizing the shape of the upper eyelid: with an exclusively liquid eyeliner, we draw a small line only on upper eyelid eyes. Eyeliner in this case works better as it is much easier for her to draw a thin straight line Plus, it lasts a lot longer.

Girls with Asian roots have very short and straight eyelashes, which, of course, creates certain problems for them in creating necessary make-up. However, instead of constantly sticking artificial eyelashes, I still propose to work a little with what we have. I have found that if you choose the right eyelash curler for yourself, you can create some very nice voluminous eyelashes from the ones you already have. Just please apply mascara immediately after curling your lashes, otherwise the entire volume will instantly evaporate and the effect will be zero. Use only high quality bulk mascara.

2. Hanging eyelid

The impending eyelid is called its form when there is no fold familiar to everyone above the eye itself, that is, the eyelid from the brow bone to the very line of the eyelashes is almost flat and straight. This form is very often found in many Asian girls, and, unfortunately, it is quite difficult to “work” with it. My mother is from that generation when girls hated their such feature and were ready to go for plastic surgery, just to get rid of it. Now, instead of resorting to surgical intervention, I advise you to just learn how to use the shadows correctly.

In fact, eyeliner may already be enough, but if you want something else, then apply it to the eyelid itself.

3. Contouring and applying blush

Many Asian girls have rather small and flatter features. Therefore, we need the right sculpting and some “corners” in makeup. They will add some definition to the shape of the face. Blush in nude and muted shades are ideal for this. Personally, I try to avoid any peach or coral flowers, because I shouldn't emphasize my real blush. Apply blush to the apples of your cheeks and blend lightly towards your temples.

4. Dark brown eyebrow shade

Unfortunately, for many girls with Asian roots, the eyebrows leave much to be desired in terms of hair filling, so it is very difficult for us to give them some form from what we have. While my mother turned to eyebrow tattooing, I personally think that you can get by with other more simple ways, for example, using some kind of cosmetic product to fill them. I always use a medium to dark brown pencil to start with, black looks too bright against mine. fair skin. After that, pick up some shadows on a wet brush and fill in the eyebrow with color.

5. Simple facial care products

Many of my friends, myself included, use special means for care sensitive skin. In fact, the care itself is not so difficult. For many years I have used the simplest "washer". It cleanses my skin very well without irritating it or leaving any blemishes. However, sometimes it happens that even after I have cleansed my skin, it is still a little red, so immediately after washing I apply a toner or lotion to soothe it.

6. Volumetric hairstyle without a curl

When my mother was about thirty, and this was in the 1980s, even then to have direct smooth hair It wasn't cool at all. So she made herself perm. And, to be honest, I'll tell you, she didn't look very good, it didn't suit her. Luckily, straight hair is very popular right now. However, even to us with our smooth shiny hair Sometimes I want something new. And instead of using various curling irons, I found another way out for myself - means to give my hair volume. For example, I recently purchased Moroccan argan oil. This product does a great job of "lifting" the hair in all the places I want it, and the effect lasts for about three days!

7. Perfect red lipstick

One of the few cosmetic products which fits exactly Asian girls, is very bright . Dense red coating highlights golden color skin, and dark hair will perfectly complement this color. Again, beware of coral or peach shades They don't suit our skin at all.

8. Sunscreens

You need to apply absolutely every day, and it does not matter how old you are. Asians are prone to hyperpigmentation, which means that freckles on our face appear just like a wave. magic wand. The same applies to age spots.

9. Natural Asian Secrets

In order to get rid of redness and irritation on the skin, Asians used to always use soy. That is why I use a scrub that includes the extract of this plant, it allows you to even out skin tone.

These were the basic principles that guide me and my mother in self-care. However, I am sure that you also have a lot of interesting tips that help you keep the beauty and freshness of your skin and hair! Be sure to share them with us, we would love to see your comments!