Ruban sisters age. Alisa and Yulia Ruban - about business, sports and love for Italy

Russian designers Yulia and Alisa Ruban and the Econika brand showed a joint collection, which turned out to be very unexpected and promises to be successful. In their work, Julia and Alice looked for inspiration in the work of the French artist Amedeo Modigliani. It is interesting that this name appeared as a “co-author” in the creation of the couture line of the RUBAN brand.

As a result, the collection turned out to be expressive, bright and solid. And all the items received details that will definitely be remembered: artistic elements in the form of images of eyes and lips, fancy heels, colorful stains on prints, interesting relief embossing on the leather and decorative ornaments that you definitely won’t find anywhere else.

As for the collection’s palette, it is designed in classic, but slightly powdery colors: beige, coffee and ash pink. There are also more restrained black, burgundy and blue. Leather was used as material, but the most romantic models are made in suede and velvet.

The collaboration turned out to be well-developed and large. Not only boots, ankle boots and shoes, but also bags, backpacks, clutches, unusual earrings and scarves with prints. In a word - the whole palette of all kinds of accessories and shoes for any occasion and mood. And yes, it is not at all necessary to know and understand the work of Amedeo Modigliani in order to accidentally buy the entire collection!

The collection was released for the autumn-winter season, but will go on sale in July.

Fantasy heel: the Ruban sisters made an unusual collection for a famous shoe brand was last modified: August 8, 2019 by Julia Zakharich

They talked about their collaboration, favorite beauty rituals and plans for the next year.

Tell us how two sisters can start a successful brand without falling out?

Yulia: I often hear from people that they don’t communicate with their brothers or sisters at all. It's not like that with us. We are very close-knit, and family is the most important thing for us. We work together, but this was not always the case. At some point we realized that we had different approaches to work, so we identified areas of responsibility. This eliminates quarrels.

Alice: we just found an approach to each other.

What plans does the Ruban brand have for next year?

A: We have a lot to do! We spent this summer in Italy and returned to Moscow with renewed vigor. In November, the Haute Сouture collection will be released, which we will present in London and Los Angeles. A children's line is currently being developed. In general, next year will be very busy (pah-pah-pah!).

With such a schedule, how do you relax?

Yu: We recently flew to Amsterdam for the Simply Red concert.

We listened to good music, drank wine, ate delicious food and even had time to warm up - it was warmer there than in Moscow. And we go to Italy every summer.

At first we spent three weeks there, then we got the hang of it and now we can stay for three months. Only Italian cuisine poses a danger. This time after the trip I had to lose three kilograms. Although this is not surprising if you have pizza for lunch and pasta for dinner. Or vice versa.

A: And I’m back and doing sports five times a week. I've never had problems with weight. I don’t even have a scale at home, I can always feel intuitively and by my clothes if there is something extra. But now I want to gain muscle mass so that relief appears.

What sports do you play?

Yu: Twice a week I dance at World Class. My trainer is a professional dancer. For example, yesterday the training started with classical ballet, then there was body ballet, stretching, and it all ended with rumba. And it fit in one hour! I've been dancing for two and a half months and I see how my posture and body sensation change. Three times a week I do strength training with an instructor, also at World Class.

A: I always train at home. Three times a week - Pilates. Twice - ballet. I don’t have a machine, but even without it the trainer manages to torture me. I've been doing ballet since the summer and it's very difficult. From the first lesson I literally crawled away. But I like to mock myself: I put on a sauna suit and don’t eat for an hour after training. And ballet is an opportunity to spend time with my daughter. Petra is always with me during class. She also dances twice a week.

Alice, how do you combine work and motherhood?

A: Julia constantly reprimands me for feeling guilty. Sometimes I feel like I’m a terrible mother because I come home late and spend little time with my daughter. But I try not to push myself, even if it seems that the child loves the nanny more than me. We got a nanny a month after our daughter was born. I started working actively and went back and forth by car to feed Petra, and was constantly running around with breast pumps. We existed like this for six months.

But I knew that if I sat at home with the child, it would be even worse. There are women who are created for this. At the same time, they remain kind, responsive, and do not get nervous. This is not my option. I would destroy everything around me.

In the article about childbirth without anesthesia, you already told us about your experience of childbirth in Italy. Why did you choose this country?

Yu: Alice was supposed to give birth in March. And we decided that we needed to go where it would be warmer than in Moscow. There was an option to settle in Forte dei Marmi, where we spend the summer, but at this time everything is dying out there. That's why we chose Florence. Although now it is clear that the idea was not the best. There is nowhere to go for a walk, uncomfortable pavements along which you have to go to give birth.

I would give birth to my second child here. I can’t say that I’m happy with giving birth in Italy. Everything was very strange.

Although, perhaps, the first birth seems strange to all girls.

Yu: I was with Alisa before and immediately after giving birth. And then she flew off to organize a show in Moscow, which Alisa watched online. By the way, the second Pe line appeared with us after Petra was born. This is the first child in the family. I was amazed by this event and wanted to do something significant.

A: Yes, Julia is a great aunt!

Yu: I can’t say that I communicate easily with children. I don't have mine yet. A lot of people cooze with them, but I immediately talk to Petra as equals. But, yes, I'm a good aunt!

What is Petra doing now? She's already three and a half years old, isn't she?

Yu: Oh, you need to see her schedule!

A: Sometimes my husband asks me if we are going overboard with the number of activities. But for now Petra goes to Vikiland to study English, drawing, and modeling. I'm amazed how my child can sit through an hour of modeling! By the way, on Sundays Vikiland puts on excellent performances.

How do you spend your weekend?

A: Only with the whole family. We have breakfast, go to gymnastics on Saturday, and tennis on Sunday. We can go together to KidZania, where a child can spend five hours and not notice.

Yu: We also gather for brunch every Sunday at four o’clock. Of course, if the whole family is in Moscow.

A: Yes, at this time, I try to cook for my loved ones myself. Because on weekdays this is not always possible.

Do you like to cook? Tell us about your diet?

A: Yulia’s kitchen is pristinely clean. I also don’t cook often, but I have a housekeeper who helps us.

Yu: Yes, this is the secret of her protein nutrition (laugh)! I eat out.

If I need a quick snack, I go to Coffeemania. It's delicious and you can find something healthy there. I really love Cutfish! I’ve never been a fan of Japanese cuisine, but there I can order all the sashimi on the menu to try a piece.

I also often order food to take home. I tried Just For You services (read the link about the nutrition rules of the founder of the project Irina Pochitaeva - editor's note), and now I'm testing D-light. They bring dishes whose total daily calorie content does not exceed 1300 kcal. But I don’t eat everything from this menu, because, let’s be honest, lean pike perch with parsley leaves is not something you want to eat with pleasure in the middle of a working day. It turns out that the portions from D-light are enough for almost our entire office, and at the same time I am losing additional weight. Now I weigh 53 kg, and I have two kilograms left to “finish off”.

A: Next to our showroom there are “Simachev”, gastrobar “Tehnikum”, cafe “Academy”. That's where we go.

Yu: I can go to Simachev on the weekend. But you need to understand that this is a real anti-healthy lifestyle with delicious sandwiches.

A: Now I try to eat a lot of protein. I'm not a meat eater, but I'm trying to reduce my carbs this way. Although if I want to eat a piece of cake, I will eat it. I think I could live on carbohydrates alone!

Yu: Alice and I have had different body types since birth. Just like character. She's thinner. I’m also not prone to being overweight, but if I eat at McDonalds without a twinge of conscience and wash it all down with two glasses of wine in the evening, everything will very quickly affect my sides. The difference is that Alice and I can eat the same, only she will lose weight and I will gain weight.

Which one of you is the bigger beautyholic?

A: Julia is responsible for this. I can actually go have tea now, and she’ll tell you everything!

Yu: Yes, I have a real beauty store at home. When I started working as a makeup artist, I graduated from school, they told me that I needed to buy cosmetics and gave me a list. I came home and I already had all this. At the age of 15 I had chemistry for the first time, and that’s where it all started. Continuous experiments: now a short haircut, now dyed blonde, now brunette. Now I have hair extensions from BuroBeauty and I am very pleased! I see that even men react differently. All these experiments give me the feeling of a new person, so I feel very harmonious now. Although, perhaps in a month I’ll think about how I could even do this.

Which makeup artist do you trust with your makeup before events?

Yu: I clearly know what suits me and what doesn’t, and I tell makeup artists about it. Most often, Marina Roy comes to the rescue. She does perfect makeup and hair styling and always feels exactly what I want. She also helped us during the shooting of the Haute Сouture collection. But, of course, in ordinary life I can put on makeup myself. At home there is a whole battery of foundations.

A: Very rarely do I turn to Buro Beauty makeup artists for help: they apply foundation and color eyelashes. This is my evening maximum.

In real life I don't wear makeup at all. That's why I'm not a fan of mascaras; I can use one for a year. But I like to mix tones or apply them in layers: for example, first BB cream (I blot it with a napkin), then a light foundation. I have a lot of BB creams that I add to my foundation. I love the Armani Maestro Fusion Make-Up tone. I'm also a fan of eyebrow gels. The best product was created by Bobbi Brown, the dark shade is simply reinforced concrete.

Do you have beauty rituals?

Yu: Once a week we go to one cosmetologist - Dr. Viki. I do sculptural and buccal massages with her, and RF lifting with the Scarlet apparatus. The point is that disposable attachments with thin needles are put on the device, which pierce the skin, and then a current charge is directed there. It sounds terrible, but the sensations are tolerable, and the effect is amazing - the skin is smoothed. I advise you to start with the neck: there is no need for anesthesia.

In general, I have four cosmetologists. One of them works in my house at World Class. I can go to her in the evening when I want to relax. At Buro Beauty I go to master Natalia, she is responsible for wonderful relaxing facial and neck massages and Biologique Recherche treatments. Another cosmetologist gives me Botox injections in the area between the eyebrows. I recently tried contouring.

A: I go for procedures on Yulia’s advice.

We even have one manicurist and pedicurist who works at the World Class club in Yulina’s house. We meet with a cosmetologist every week, we do Botox injections and peelings.

I also love manual massages, the old fashioned way.

At Buro Beauty I once tried anti-cellulite massage with cupping, but for me it was a very aggressive procedure. Afterwards, bruises remain and it feels like you were kicked for a week. Yulia and I have been doing massages all summer in Forte dei Marmi, right on the beach with a Chinese woman. The skin after them is perfect. But I can’t stand saunas and steam baths. I know it’s useful, but physically it’s hard for me to bear the heat.

Yu: I love LPG massage. But it has to be done by the right person. A very talented guy, Alexey, works at the medical center in Krylatskoye. After his massage, you lose one and a half kilograms of weight and decrease in volume by one and a half centimeters. I never go to male massage therapists, but LPG is an exception because it needs to be done in a suit. And a year ago in Kazan, at Luciano, I tried a detox weight loss program.

Did you like it?

Yu: I was rather disappointed. But not the place (it’s actually very pleasant), but the approach to detox itself. You don’t eat, you do a lot of procedures, and you spend almost all your time in your room. After Kazan, I realized that I would never lose weight by starving. I haven't lost anything except muscle mass. I simply didn’t have enough energy for sports.

In the spring, I found an Indian doctor who studied my medical record and prescribed an oil massage. I went to see it every morning for a week and was euphoric the entire time. Now I want to go to an Ayurvedic center in India.

Tell us about your favorite beauty products?

Yu: Recently, our cosmetologist Vika recommended the Obagi brand. I use a toner, cleanser, day and night cream, and an exfoliator that needs to be done once a week. A big plus of Obagi is that all products are contained in bottles with dispensers. I also love the brands La Mer, Thalion, Biologique Recherche. But I don’t use everything from the latest brand because of the specific smells. I remember I couldn’t stand one mask on my face for 15 minutes. Alice and I brought Rilastil body cream from Italy - we are wildly delighted with it!

Favorite brand of hair products is DixidoxDe Luxe. I have sensitive scalp, so the brand's shampoos, conditioners, and masks are ideal for me. Now I use Eliokap shampoo, you can add phytoessences to it (for example, for hair growth and moisturizing). We recently tried Korean organic shampoos Moran Professional. Good products, but very cold on the skin.

I don't use perfume at all. I like body odor, so I only apply Chanel Chance neutral deodorant. Because of this, my friend and colleague Alla even stopped using selective perfume. Strong aromas immediately give me a headache.

A: I use almost the same products. I also have Biologique Recherche toner - everything about it is wonderful except the smell. Favorite perfume - Molecule 02 Escentric Molecules. We've been together for so long that I don't feel him at all.

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