They say there's no such thing as Russian style of clothing. That there is only an ethno-direction that uses elements of traditional Russian attire. Perhaps this is true. But this does not detract from the dignity of the Russian national costume and the active use of its basics on world catwalks. The most famous fashion designers they love to work with specific and unusually bright solutions, proving to others that clothing in the Russian style is still a separate and special direction.

How was the Russian style of clothing formed?

About how clothes in Russian folk style began to be used in world fashion, legends are already being created. There are two main versions:

1. Luxurious everyday and ballroom dresses, decorated according to all the canons of creativity and craftsmanship, were brought to Europe by nobles fleeing Bolshevik politics. They, continuing to cultivate love for the abandoned Motherland, began to open workshops and fashion houses, in which needlewomen embroidered, sewed, spun and created real masterpieces in the Russian style. Russian fashion quickly conquered the whole of Europe and remained the main inspiration for leading designers and fashion designers for decades.

1. Russian fashion was created by Nadezhda Lamanova. She was able to bring traditional folk elements and decorative finishes into dresses and outfits of our time. Lamanov sheathed royal family, and later opened her own fashion house, which existed until the middle of the last century. As for Lamanova’s principles and her ideas of interpretation, they continue to emphasize the Russian style in modern clothes.

What is russion style? Kokoshniks, earflaps and felt boots? Or embroidery, naturalness and Slavic ornaments? Or maybe these are classic “kosovorotkas”, sheepskin coats and sheepskin coats? This question interests many and is worthy of careful consideration!

Russian style of clothing: trendy elements of russion fashion

Women's clothing in the Russian style always receives the best praise from critics and journalists. There are many reasons for this, but among the main ones are brightness and originality. decorative designs and unusual cuts and silhouettes of products for Europe.

If you look at what solutions the Russian style of clothing is presented in the photo, you will notice:

1. Sundresses and sundresses. Original Russian models and the masterpieces created on their basis are characterized by a high waistline, a “maxi” length and the presence of petticoats to add fullness. And if the last two points are no longer considered trendy, then the loose cut and bright decor still represent the dress in the Russian folk style.

1. Blouses. They implement best ideas Russian style. It has a loose fit, puffed sleeves, a boat neckline with an elasticated hem.
2. Outerwear. Modern sheepskin coats are an excellent example of the active use of Russian style in world fashion. I made them a trend by working with the idea of ​​Russian sheepskin coats, caftans, and coats.
3. Hats. Fashion tried to update kokoshniks, but the style did not catch on. But traditional hats with ear flaps and fur hats made of fluffy fur have become loved all over the world.

If we consider the Russian style, not as an adaptation of outfits, but from the position general ideas and directions, then attention should be paid to:

1. Embroidery. Russian girls have never limited their creativity only to threads and yarn - embroidery with ribbons, beads, gold, and stones came from traditional ideas Russian decor.
2. Lace. Thin, airy, but at the same time down to earth and charming - this is all lace in Russian dresses.
3. Accessories. Russian style of clothing is unthinkable without wooden bracelets, pendants, canvas bags, birch bark jewelry.
4. Pavlodar scarves. The unique design of these intricately decorated accessories is known throughout the world. Pavlodar scarves are good as independent elements - they can be worn in the form of stoles, scarves or simple scarves. And at the same time, exquisite solutions can serve as the basis for creating a dress, sundress, or skirt.

It’s quite easy to create a Russian style of clothing. Since the trend is particularly colorful, it is quite enough to use two or three elements of the Russian style in a capsule. This approach will allow any lady to choose the Russian style of clothing if she is in the mood and has suitable fashion solutions.

Three Russian brands prove:

traditions can be fashionable

In India it is easy to meet a woman in a sari, but it is unlikely that you have ever seen a man in a kosovorotka or a girl in a kokoshnik in the center of Moscow. "National costume in Everyday life will look more extravagant than fashionable,” admits Natalya Loginova, head of the D3 Fashion and Design Center (All-Russian Museum of Arts and Crafts and folk art). “But turning to tradition is one of the trends in modern design.”

Russian style is returning to the catwalks and to life. But, oddly enough, few people can explain what it is. “Khokhloma? Matryoshka dolls? Yes and no,” says Loginova. “Vladimir Pozner once said that Russian style is, first of all, audacity. And I agree with this. Our designers are daring. And in last years“More and more of them are appearing in Russia, although fashion is not the easiest way to make money.”

We talk about three Russian fashion brands. Some of our heroes already have a showroom in the center of Moscow. Some people still only sell things online. But they all create in Russian. Boldly.

Embroidery, aprons, ancient motifs and a scientific approach

Svetlana Levadnaya, Levadnaja Details brand

“One woman saw our apron at the exhibition and immediately bought it. I tried to dissuade her,” says Svetlana Levadnaya. “Because it is not the cheapest thing, and not the most necessary in the 21st century. I was worried that my husband would not like it expensive purchase... And he saw the apron and said: “Finally, you bought yourself something normal!”

"Russian is not yellow-red!" - says Svetlana. She is sure that most of our women suit muted colors

Things from Levadnaja Details are really not cheap: they are made only from natural fabrics (mainly silk, cashmere and Italian linen) and each has beaded embroidery and hem precious stones, which does not take less than a month self made. And not every girl can wear such clothes: try asking someone to tie an apron over their jeans or wear a kokoshnik with evening dress. “My clients are very strong and confident women,” says Svetlana. “The lost and confused do not come to us.”

Today, references to Russian folk costumes can already be seen both on the catwalk and at social events. Svetlana started her business in 2006 and says that back then they “looked at her like she was crazy.”

Svetlana Levadnaya

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The first skirt we made was knee length with a black velvet apron. And many people reacted to it like this: “God, what is this?” Everything national was unfashionable and incomprehensible. Sometimes I gave up - it seemed that this could not be changed

Svetlana Levadnaya

Designer Svetlana Levadnaya has never been a fashionista. But I have loved everything Russian since childhood. “When I was about nine years old, my mother ordered a blouse for me,” she recalls. “In a very Russian style, with embroidery, made of simple fabric. I remember that people on the street asked: “Where did you get this?”

Embroidery is the brand's calling card. One item takes at least a month of handmade work

Svetlana was born and raised in Crimea, studied in Germany, and in 2004 moved to Moscow. She is a linguist, translator, and took on her own brand scientifically: she studied museum exhibits and collected a whole library about embroidery and folk costumes. Svetlana wanted to do fashion in Russian. And the prototype of her models is not the Pavlovo Posad shawls, which were created only at the end of the 18th century. These are ancient things, even pre-Christian (Svetlana does not like the word “pagan”). With embroidery, mantles (these are something like wide collars) and amulets.

Svetlana Levadnaya

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For our scarves, we take patterns from books and museum exhibits. In fact, these are not just patterns. Every symbol there means something. All our clients want to know what. But no one will ever translate this language, at most individual characters. If someone tells you that they have read everything, don’t believe it.

Svetlana Levadnaya

The original Russian costume is now commonly called peasant costume. Because since the time of Peter I it could only be worn simple people. Opening a window to Europe, the tsar forbade the wearing of Russian clothing at court. One can argue for a long time whether this decision was correct - we will never know what our life would have been like without that “Europeanization”. Svetlana calls that decree “an arrow to the very heart.” “The Russian costume was never just clothes,” she explains. “It was a saga written in patterns. It told about the human race, about his desires... Compared to what was, we are like a weak sprout next to a powerful tree. But I can at least do this."

Mantles - something like collars - can be worn with both dresses and simple T-shirts

Starting your own brand is not easy. It’s even more difficult to start selling things that are not even close to the mass market - neither in versatility nor in price. Svetlana collected money bit by bit. And having sold the first dress (then, 12 years ago, it cost 3-4 thousand euros), she invested the entire amount in boxes: “Decent packaging is the first thing to do. It shows that the designer respects his work.” Then there was the first small showroom. Levadnaya tried to expand and move every year. Today she has a large showroom in the center of Moscow.

Svetlana does not sew herself. But he has been painting since the age of five. She created a special embroidery for her brand.

Svetlana Levadnaya

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Many people, when they see her, immediately say: “Are you an artist?” This is not handicraft embroidery, this is embroidery painting. Now we have about 570 samples of it. I created them with my own hands, and then trained the first masters. This is our business card

Svetlana Levadnaya

The Levadnaja Details team has 20 embroiderers and four seamstresses. The showroom presents samples made for models. But the items you like are tailored to each specific customer. “You’re just tiny, so everything is a little big for you,” Svetlana tells me while I’m trying on a dress made of pale blue linen. “But it should fit loosely, we have almost no tight-fitting clothes. This is an everyday thing - it’ll fit here.” big bag And comfortable shoes. I don't have the nerves to wear heels." Another dress - dusty pink, floor-length, made of thick silk - looks more like an evening dress. All the models are very simple styles: otherwise the embroidery and ornament will look too flashy. And the colors are mostly muted, although there are a few bright models too. " Slavic women there’s no riot of colors,” explains Svetlana. “But clients from the Caucasus also find something for themselves, they just need to be chosen more carefully.”

In these clothes it’s easy to feel like a Russian beauty - regardless of nationality

Svetlana admits: her brand is more inclined to art than to commerce. Some of her clients say they would like to pass these things on to inheritance. “We have two categories of buyers. One is very wealthy, very independent women. And the second is women with average incomes who save for several months and then order,” she says. “They write to us from different cities of Russia, especially often from Siberia. Even if they don’t buy, they say: “Thank you for being there, we thought no one was doing this anymore.”

Svetlana is sure that most people have a distorted idea of ​​Russian style. And it’s important for her to show people: Russian clothes are beautiful. “I always say: Russian culture is five stars. And Russian fashion is high fashion,” she says. “When creating a thing, I always think: is this worthy of being considered a continuation of those traditions? It’s like I’m passing an exam every time.” .

Nina Samokhina, Secret Garden brand

“As a child, for some reason I was embarrassed to tell my mother that I wanted to sew. Once I bought lining fabric, green, with glitter - it seemed to me that the fabric was very beautiful, like silk,” says Nina Samokhina. “I secretly sewed myself a skirt for the New Year It turned out to be a complete mess, I never wore it. Mom says: “It’s a lining, they don’t make it from that, why didn’t you ask me?” let me buy it..."

Nina is just starting to work on her brand: so far she only had one large collection

Now Nina’s mother helps her daughter sew collections. And once she herself sewed and knitted clothes for her daughters. Once I remade an unsuccessful jacket that someone had given me: “The color wasn’t very good and the yoke was big. And my mother cut off the yoke, knitted a new one, sewed it on, made the lining from a rabbit... My sister later wore it. The jacket became a super hit, I still remember it ". Then in Soviet years and in the early 90s, everyone was altering something, and Nina’s grandmother even made flowers from silk at home - they wore them as brooches. “It looks like Gucci,” Nina laughs.

That unfortunate skirt did not stop Nina - she sewed throughout her childhood. But I went to study as an architect, and there was no time for models. In 2014, she moved from Minsk to Moscow and was planning to enter the British Higher School of Design to study illustration. At the same time, I was preparing for the wedding and decided to sew my own dress. Then she even wanted to open a wedding agency, but instead she founded the Secret Garden brand.

So far, Nina had only one large collection - her diploma collection. “I wanted to make it entirely out of outerwear, but the curator said that it was better for it to be more diverse,” says Nina. “I decided to deal with outerwear because there is little of it. Our mass markets are mostly Spanish, they don’t quite understand “What is minus 20–25 degrees?” That’s why Nina’s collection includes a velvet bomber jacket (it’s insulated and designed for frost up to 22 degrees), a hat-scarf (“I call it “perelina”), beige raincoat(“Dana Scully in The X-Files wore a cape all the time - I thought she was so beautiful!”) and warm coats. One of them is made from mohair Soviet scarves: “I looked for them all over Moscow, and then selected them by color. Mohair has a long pile, when you grind it down, you then need to go through it with a needle and pull it out of the seams - then the seams will not be noticeable.”

Nina says that her models have motifs from the Soviet past, although she didn’t really see this past - she is only 28. But in her childhood there were grandmother’s chests, Soviet patterns and old albums. “We were playing cards with my grandmother - she was telling me something... So for me this is familiar and familiar, although I didn’t experience it myself.” And she also has in her head a “mix” from the film “Amelie” and the cartoon “Prostokvashino”. "The palette there is very mine. All the colors - deep green, for example - are just right. And my mother there is very French - these scarves, the little basket... But at the same time, the interiors, the walls - everything is painted, just like we had. The whole atmosphere “I’m a native Soviet, and my mother is such a sweetheart.”

Nina reflects all this “Soviet flair” in her clothes. Even the velvet bomber jacket, which looks very modern, refers to childhood memories: “It’s big, round, looks like a ball. It’s like in the winter as a child, when they put five sweaters on you, a fur coat, a hat, and they also hold your scarf from behind.” Russians folk motifs her clothes also have them: for example, one coat was tailored on the basis of a Russian shirt. And in one of the prints there are motifs of Russian tiles: “Before, I thought it was a shame to draw something similar: can’t you come up with anything? But you still recycle it, add your own.”

Nina especially loves prints - she is also an illustrator. She had a mini collection of colorful shirts. For one of them, the girl collected and digitized a herbarium: the result was a print with leaves. “In Britain, I was a bit of an alien. Everything there is usually laconic, architectural. But I wanted to do something funny. Although I understand that not all people are ready to wear it.” Nina had to give up “crazy retro shirts” with big bows: it turned out that for most of her friends this was too much. “I don’t want to go into “art” at all,” she says. “Clothing is a utilitarian item.”

Nina is an illustrator, and prints that she creates herself are important in her clothes.

Currently Nina does not have her own production facility. She works at home, side by side (or rather, back to back) with her engineer husband, sometimes stopping for yoga. Nina has several jobs: her own brand does not yet bring in enough income, she has to take orders. She makes some of her clothes herself and some of them in local factories. Sometimes items from collections are made for a specific buyer, tailored to his figure. " A good option“The item fits well, it’s definitely sold, everyone is happy,” Nina smiles. “It’s not like I have a whole closet full and no money.” She also doesn’t have a showroom yet, all sales are through social networks and friends.

Now Nina is sewing a custom wedding dress - the second one in her life. She is also working on prints with cats and fur coats from natural fur. “How do I see Russian style today?” Nina thinks. “It’s fur. Patterned. Warm. Fairy-tale. Ironic. With bright juicy flowers". Sounds like a description of her future collections.

Furs, peacocks, fairy tales and hats for the Russian winter

Natalya Khovanskaya and Nastya Vyaz, Tsar Bird brand

“How difficult it is with the sleeves,” I say, trying on a soul warmer - something like a jacket with gathers at the waist. Her sleeves “let out” the arms just below the elbows, but do not end, but hang down like ribbons. “They only seem uncomfortable from the outside,” says Nastya Vyaz. “You quickly get used to them,” adds Natalya Khovanskaya. “It’s as if you had a servant: at first it’s strange, and then - as if it’s the way it should be.” In these clothes you really want to straighten your back and look around in search of a servant. And then sit on three horses and go somewhere to eat pancakes with caviar.

The creation of a model begins with the fabric - as Natalya explains, it dictates the style

Natalya is a classic Russian beauty: blonde hair, braid, transparent Blue eyes. Nastya looks like a Bashkir or Japanese: “Although everyone in my family up to the fourth generation is either Russian or from Ukraine. I don’t know why I turned out like this!” And together they create clothes from Russian fairy tales.

As a child, Nastya went to kindergarten in a yellow blouse that looked like a tailcoat. Her mother sewed, wore hats and watched recordings of all the Weeks with her daughter. high fashion that I could find. Natalya, at the age of eight, gave herself a short cut green skirt from my mother’s favorite dress (she, of course, cursed terribly) and later continued to sew, but learned to be an economist. Nastya received a degree in physics, but worked as a stylist. Their brand was born when she began to select clothes for Natalia. “I realized that there is no adequate offer for those who suit Russian style,” she says. “These are either Pavlovo Posad scarves or dresses for half a million rubles. And we began to invent clothes ourselves.”

And then in London and Paris they started approaching girls and asking where they could buy this. “We jokingly said that we had our own brand, and people started asking for contacts,” says Natalya. So they joked that they founded Tsar Bird in 2017.

The girls wanted to “modernize” traditional Russian clothing, preserving its idea. At first, looking at soul warmers, fur mantles (similar to voluminous collars) and blouses, it is not very clear how and where they can be worn. But if you try it on, there will be no questions left. “When we created the mantle, I thought: God, what are we doing? Yes, it looks fabulous, but how practical will it be?” recalls Natalya. “And so I put on this mantle. And suddenly I understand how much I like it, how much I It’s comfortable. And for the first week I wore it without taking it off at all.” Natalya also wears in the cold season warm hats, similar to Russian kokoshniks: “We made them specially because we wanted to look beautiful both in winter and in summer.”

Now Nastya is mainly involved in design, and Natalya - in organization. Tsar Bird does not yet have its own production or showroom - things are sewn in factories and sold via the Internet. Most buyers are from Russia, but there are also some from abroad. The business is not yet profitable and does not even pay off, but, as Natalya says, according to all the canons, this is how it should be.

When creating the brand, Natalya and Anastasia saw their clients as women who took care of the house and children. But their clothes were more to the taste of actively working ladies, often with their own businesses. “It’s important for them to look beautiful and bright, but not to spend a lot of time on it,” explains Natalya. “And our things are self-sufficient, they don’t need to be supplemented with anything. You put on a dress, shoes, correct your makeup - and in a minute you’re ready to go out.” ". Tsar Bird also has male clients - they mainly sew shirts for them.

It’s hard to imagine yourself wearing these clothes at work or on the subway. But the girls explain: they want their clients to look bright every day

Doing something non-standard is always risky: you may not find your clients and go broke. But the girls are sure: if you create, then create something unique. “It’s pointless to sew pencil skirts and blouses,” says Natalya. “Everyone does it.” However, they also have a pencil skirt and a black blouse in their collection. I first put this blouse on backwards. “We always say: if you don’t know which way to put something on, then it’s definitely designer,” laughs Natalya.

It is unlikely that anyone will undertake to challenge the validity of the Russian proverb: “They are greeted by their clothes, but they are seen off by their minds.” Folk wisdom states that an important attribute, a reflection of a person’s inner essence, is the clothes he wears. This has always been the case. The relevance of this proverb has not weakened over the centuries.

We inherited from our ancestors rich history, including the history of Russian costume. Smooth lines, flying silhouettes, intricate patterns, bright colors - this is not a complete list of the features of clothing in the Russian style.

Feminine beauty has been sung since ancient times. In ancient Russian songs, fairy tales and legends we find descriptions of the most beautiful Russian girls. An important part female image At all times, of course, there was clothing. For each occasion, be it everyday work or a holiday, there was a different suit. By clothes and her individual elements it was possible to judge social and family status.

Among the common people, the fundamental principle was the comfort of clothing. This is directly related to the difficult peasant labor. Clothes should not restrict movement, natural fabrics fit the body, giving lightness and comfort. Despite the apparent simplicity, the desire for beauty has always lived in Russian people. This was expressed in the desire to decorate even casual clothes. Special attention was devoted to embroidery. Man-made works of art were unique and inimitable. Girls embroidered their clothes, creating flowers, birds, and other fancy patterns on them. Skillful ornaments added harmony and completeness to the image. With the help of embroidery, even a simple dress gave its owner a feeling of joy and celebration.

A somewhat different atmosphere reigned in the princely houses. Here, Russian-style clothing was distinguished by its richness of materials and decoration. Dresses and suits embroidered with precious stones complemented the majestic image of their owner and served as a distinctive feature, an indicator of his status and lifestyle. Expensive, dense fabrics reliably protected the body of a prince or boyar, creating an additional border between him and the outside world.

Protection from prying eyes and maintaining a cohesive image is the main purpose of clothing in the Russian style. In folk tradition, everything is extremely chaste, here there is no short skirts and deep necklines. For a Russian person, according to Christian tradition, the beauty of the soul has always been more important, not the body. Clothing was just an accessory inner world, and not its alternative.

Clothes in the Russian style have always been singular and unique. One of the reasons for this was manual work. Regardless of her status, the girl independently prepared her dowry, pouring her soul into it and preparing for a new start. life stage. Making clothes was considered a noble activity. Even in rich families, everyone, young and old, knew how to sew. Sewing was an integral part of life. Clothes were not only sewn on their own, but also woven, embroidered, and trimmed by hand.

Clothing for special, festive occasions can be distinguished by the presence lace trim. Lace is one of the features of Russian style clothing. For example, lace served as an indispensable decoration wedding dress. Flying, thin, gentle - it symbolized purity of thoughts and the beginning of a new life. What excitement, what trepidation accompanied the creation of a wedding dress and the preparation of a dowry for the girls. How many thoughts were born in my head, how many songs were sung during this sacred event! All emotions, experiences and feelings were transmitted through the hands to created clothes. It warmed and illuminated not only from the outside, but also from the inside. That is why we can say with confidence that clothes in the Russian style are the embodied soul of the people.

Every piece of clothing hand-made craftswomen, was a real work of art. The best traditions of creating clothes in the Russian style today are followed by the “House of Russian Clothes of Valentina Averyanova”.

Traditional clothing in modern world– this is not just a tribute to fashion and traditions. It is used not only in thematic events when recreating a unique national flavor. It is gratifying that at present, clothing in the Russian style or its individual elements are becoming an integral part of a person’s daily life. This means we are returning to our roots. We realize that Russian culture is rich and diverse. It does not lose its relevance, but only strengthens its position, reviving in us a deep and sincere love To native land and original culture.

Despite the fact that Western standards of beauty and fashion are firmly established in Russian society, they have not been able to defeat the desire in Russian people for pure and bright things, for what has permeated our national culture and history since ancient times. This means that Russian-style clothing will live on. Currently, it is in demand both among older people and among the younger generation. What is the reason for the enormous popularity of the Russian national costume? Such clothing is imbued with love, it reflects the most beautiful traditions of our people, gives joy and peace, creates, preserves and increases harmony and happiness.

"Valentina Averyanova's House of Russian Clothes" gives you the opportunity to join best traditions our national culture, become part of the world of light, goodness and joy. Clothing in the Russian style, made with love, by real masters of their craft, is the embodiment of the soul, a reflection of its best, brightest sides.

Russian folk costume is a bright, original element of the richest native culture, which synthesizes different kinds decorative creativity: traditional elements of cut, ornament, use of materials and decorations characteristic of Russian clothing in the past.

Russian fashion and women's clothing

Nowadays, Russian style is warmly welcomed in European fashion. The Pavlovsk scarf is perceived as a very fashionable item of clothing. Russian culture introduced embroidery with colored threads, beads, stones, gold and ribbons into world fashion. Nowadays, many designers use fabrics in the Russian shawl style in their works. A traditional Russian scarf is painted with flowers: in the center there is one large element, and towards the edges the flowers begin to decrease in size. Another inimitable and unique feature of the Russian national style is lace. It looks romantic, mysterious and exotic. Fashion in Russian folk style allows the use of lace in all types of clothing and accessories.

IN Lately V winter season fashion has returned. Modern felt boots are produced in Russia and abroad. Now they are embroidered with multi-colored patterns, beads and leather inserts.

I would like to note that fashionable and modern look in the Russian style is formed taking into account the number of elements of the Russian costume. It should not be combined with things made in the vintage and grunge style, because such a combination will look more like a poor relative from the distant past than the image of a beautiful fashionable lady.

Ksenia Sobchak in a Pavlovo Posad scarf

Alena Vodonaeva

Miroslava Duma

She also won the hearts of her contemporaries: sheepskin coats, trousers, and hats with earflaps. Although they came to Russia in the fifth century from the Baltic states, they were accepted here only in the nineteenth century and since then have been considered native Russians. In a sewing workshop in St. Petersburg, the hat was improved and ribbons were added to it. Since the Great Patriotic War Ushanka hats have also found their way into women’s wardrobes.

Because of its practicality and ability to transform, hats with earflaps are still in fashion today. And thanks to the imagination of our designers, they come into the wardrobe of fashionistas all over the world in new and new variations. They are wonderfully accompanied by improved models of boots, cases for mobile phones, wallets, handbags, belts, mittens and many other accessories of the same Russian folk style.

Interpretation of a hat with earflaps in the collection of Jean-Paul Gaultier

It did not go unused, of course, and thanks to which children all over the world began to resemble the kids from bast pictures. If such clothes are made according to folk canons and only from natural materials, then they become very high quality, beautiful and comfortable. All mothers who have given preference to the Russian style in children's clothing will confirm that modern folk clothes for children it is very convenient, beautiful and cool. Relaxed fit shirts, blouses, sundresses and skirts, decorated with cute embroidery and lace, give children a touching doll-like look.

Clothes in Russian folk style

Ethnic motifs in the outfits of contemporaries are increasingly popularized. Elements can already be guessed in collections based on the fashion of other countries. But many characteristic details have also been introduced into our culture, for example, from Indian (paisley or “paisley”), Scottish (original checkered), gypsy attire (colorful fluffy skirts) and so on. Of course, both Russian and any other clothes are slightly “modernized”, but the main idea remains: these are loose, comfortable, practical outfits. IN national style best houses Fashion today offer their own outfit options.

Ulyana Sergeenko - famous designer clothes in Russian style

Outfits from the collection of Ulyana Sergeenko

For example, dresses of wide models, with elastic bands, embroidery and pleats at the neck. The sleeves are raglan, short, with gathered elastic at the cuffs. The edge of their hem is slightly rounded. IN folk traditions– natural material (most often linen, cotton and even hemp). Long checkered shirts, slightly elongated, with a comfortable hood. A short clasp is placed at the front in the middle or on the side (variant of a shirt). The sleeves are rolled up and secured with a strap. There is an elastic band on the hips. Beautiful and comfortable!

Russian motifs in the Gaultier collection

Especially often used in women's wardrobe, children's dresses with frills and edging made of snow-white lace with fine embroidery are also decorated. There is a loose elastic band at the top of the dress, the straps are detachable; padded with a fine cotton lining. Flannel shirts, Russian-style sundresses, linen tunics, blouses, ribbons, hair bands, trouser belts, woven dresses with straps, knitted children's and women's capri pants and many other clothes in the Russian folk style are also decorated with ornaments. And if once upon a time for poor peasants embroidery or lace was the only way to add a festive touch to their usual outfit, today analogues of those decorations are equated to high art.

As a result, the conclusion suggests itself that a modern fashionable person must be able to masterfully combine denim clothes and Russian ethnic motifs in the wardrobe. Even business dress, decorated in Russian folk style, will look luxurious at the most formal receptions. Therefore, allow yourself to show your essence as a Russian person not only in actions, words and thoughts, but also in clothes.

Russian folk clothing photo

Natalya Vodyanova

Ulyana Sergeenko in a coat from John Galliano

Miroslava Duma

Ethnic style in the modern fashion industry has many directions. Among all the diversity, Russian stands out especially clearly. Bright attractiveness, originality of execution, organic combination folk ornaments and expressive Slavic tradition look impressive in the outfits of modern fashion designers.

Historical basis for modern creative experiments

Russian style of clothing became popular all over the world about a century ago. The revolution of 1917 provoked mass migration of Russians to distant countries, where forced migrants had the opportunity to introduce the world to the unique culture of Russians.

Russian style smoothly penetrated into European and then American fashion culture. Spectacular patterns on fashion catwalks they turned into breathtaking dresses with luxurious folk patterns. Greta Garbo and Marlene Dietrich were the first to decide to try on elements that clearly demonstrate what the Russian style of clothing is - colorful shawls, extravagant kokoshniks, blouses and suits with complex decor in the spirit of ethnic motifs.

Russian style of clothing in the modern fashion industry

Typical elements of Russian style are nesting dolls, Khokhloma painting, woolen shawls, and down scarves. Most clothing attributes have a winter orientation, which is predetermined by specific climatic conditions in Russia.

The first couturiers who risked using “purely national” patterns to create spectacular dresses for women were Yves Saint Laurent and Paul Poiret. The following fashion designers and fashion houses could not resist the beauty of native Russian motifs and charismatic style:

1. Chanel and Kenzo noticed an extravagant kokoshnik and a brutal budenovka. Women's clothing in their interpretation looked very colorful and unusual;
2. Vyacheslav Zaitsev is a domestic master in the fashion industry who creates luxurious women's dresses and charismatic outfits using original patterns in ethnic Slavic style;
3. Denis Simachev from time to time demonstrates spectacular ensembles for women to the public.

The main elements in patterns and ready-made fashionable ensembles

Stylistic combinations in the Russian style format assume the presence of several characteristic attributes at once. First of all, you should pay attention to the styles of dresses for women. The main qualities are simplicity, comfort and convenience.

Dresses are characterized by rather long straight skirts resembling a bell; sundresses with straps are popular. Many people use patterns for dresses with a very high waist. Used exclusively for sewing natural materials and textures - linen, cotton, silk, wool, leather and fur.

Details

For the perfect pattern of a traditional Russian dress or suit, it is extremely important to pay attention to minor details. In the vast majority of cases, turn-down round collars.

The sleeves are either straight or with a lush design - like “lanterns”. Often they use an elongated peplum, laced belts, and ribbons in the format of fasteners.

Color compositions and designs

The combination of red with black and white patterns is in favor. Also relevant various shades greens, yellows, oranges and golden tones. Since the fabrics used are of natural origin, all shades of bleached and natural linen that imitate burlap are considered trendy. Gray, beige, and cream tones are used only as a basis to create a bright, complex image.

Nevertheless, leading couturiers use elements of national clothing and, even more so, decorative techniques characteristic of Russian-style clothing in their collections. And it invariably becomes a sensation in world fashion.

Such masters as Jean-Paul Gaultier and Vyacheslav Zaitsev tried to work in a truly Russian style. Too original, and often ethnic style did not succumb to the influence of the fashion masters. But the most bright details were involved in the best collections.

Russian style in modern clothing in these photos of collections of world fashion houses speaks for itself:

Clothes in Russian folk style from Nadezhda Lamanova

Such clothes have their own value. Outfits and silhouettes characteristic of truly Russian style became the idea for creating original outfits.

Clothing in the Russian folk style was first introduced into fashion by Nadezhda Lamanova. She sewed dresses for the last Russian empress and her daughters - this is a true symbol of modern Russian style. No popular prints or kokoshniks, only modern interpretation silhouettes and luxurious handcrafted finishes. Nadezhda Lamanova managed to preserve not only her Moscow Fashion House until the mid-50s of the last century, but also her style.

They dressed her and considered it an honor for the stars of that era - actresses and simply the most beautiful women Moscow, who could afford such luxury. Nadezhda Lamanova literally revived unique beadwork, strict and feminine silhouettes of dresses in the national style, skillfully multiplying them with European trends. A famous place for any fashionista, “Kuznetsky Most” and modern clothes in the Russian style are her merit.

They tried to revive the same trend, but with less success, in Europe, thanks to the outspoken Russians - fur, brocade, etc. - modern designers still use these techniques today. One of the main silhouette solutions still remains the sundress, short fur coat and poneva - wide and long with a fold. Analogues of such a skirt are found only in historical European costumes.

If you think that the manner of tying a scarf - preferably - like a badana or across the neck, as Hollywood stars do - covering their hair - is a modern trend, then you are mistaken. These are typical techniques typical of Russian women.

Women's clothing in the Russian style quite often becomes a source of inspiration for the world's best and top designers. But they use too obvious styles and techniques - like exotic ones: fur hats and brocade coats with a “lining” of precious fur.

Look how the Russian style of clothing looks on the catwalks in these photos:

Outer winter clothing in Russian style from Yves Saint Laurent

The Russian folk style in modern fashion was first appreciated by the master of luxury style, Yves Saint Laurent. He most likely liked the idea, which turned out to be relevant in the 70s of the last century. It was he who first brought outerwear in the Russian style to the Parisian catwalks, namely.

Their prototype was the traditional sheepskin sheepskin coats worn in Russia. Of course, Yves Saint Laurent gave them a Parisian gloss, making them thinner, more graceful and elegant.

But it was he who brought into fashion this universal clothing, not as expensive as, and not as simple as. Thanks to him, they are still in fashion and are not going to leave trends.

But not a single modern clothing in the Russian folk style can compare in popularity with headdresses in the national style. The word “earflaps”, difficult to translate into any European language, has long become international. They are worn not only by tourists who are lucky enough to visit Russia, but also by everyone who likes informal ones and lives in a cold climate. It is characteristic that earflaps were originally an exclusively men’s headdress, but now the most notorious fashionistas flaunt them.

Winter clothing in the Russian style presented another impeccable trend - sable, silver fox or arctic fox. Oddly enough, this is also men's style, which fashionistas readily use.

IN outerwear There is one more, literally exclusive element - Pavlovo Posad shawls. The Moscow region manufactory, which dates back at least two hundred years, has created a unique style that cannot be repeated - complex floral patterns, printed designs on woolen or cotton fabric of voluminous scarves are Russian brand. It is highly valued by true fashionistas all over the world.

Fashionable clothes in Russian style for children and adults

This direction does not fit into the concepts of “ethnics” or “folklore”. Of course, you shouldn’t put together a total image in this style - just one, but bright detail is enough - a Pavlovo Posad scarf, worn as a sheepskin coat in the style that your great-grandmothers preferred, or embroidered felt boots (weather permitting). fashion clothes in the Russian style is a stylish mix with things in an everyday manner; by the way, it goes well even with.

Russian style of clothing in 2019 is gaining new momentum. Young Russian designers have taken up the cause and are actively promoting the ideas of almost ideally feminine silhouettes and images. Against the backdrop of the general dominance of everyday and overly popular styles, frankly bright and stylish outfits look especially advantageous.

It has always been considered a typical detail of such an outfit. Expensive, elegant and bright - this is the tradition. Red boots of any style are especially valuable in such an outfit - without them, a harmoniously constructed image will remain unfinished.

It is noteworthy that in national dresses The color black was very rarely used; in Rus' (unlike, for example, Italy) it is the color of mourning. Burgundy, blue, beige, bright red, always paired with stark white - the true range of such outfits.

Traditionally, elements and symbolic signs of various provinces are used in decoration. Today they have already lost their original meaning as amulets and identification marks. But they still look very nice. Motives for decoration - hand embroidery, first of all, flowers became: from simple field roses to garden roses.

Not only clothes for adults, but also children's clothing in the Russian style deserve special attention. These are, first of all, stylish sundresses - the clothes are not only beautiful, but also as comfortable as possible. It is enough to change tops and T-shirts to look new every day. For many very young fashionistas, the question “what to wear?” important even at the age of 3-4 years.

Modern models have adopted great styles, but not the style - no folk design elements or decoration - it's just not fashionable. But teaching a girl to wear a headscarf or headscarf beautifully is a must. This is a great headwear for summer - when you need to cover your head, even tying it like a bandana. By the way, this style of wearing was generally accepted in Russia.

Clothes for children in the Russian style are made of sheepskin or sheepskin coats and embroidered or painted - weather permitting. Ideally warm and comfortable – including dressing yourself. In addition, such sets always look advantageous and impressive.