Makeup techniques and tips. Professional makeup

The basis of makeup is smooth skin. Not all foundations provide a matte finish to the face. Girls have to constantly carry matting wipes with them or touch up their makeup with powder, which is why by the evening their face begins to resemble a layer cake.

No more layered compositions - use Joanna Shlip's professional secret. A well-known makeup artist applies a regular antiperspirant deodorant under foundation. It perfectly absorbs sweat and oil particles, preventing the appearance of shine in the T-zone. Naturally, you shouldn’t overuse facial deodorant, but in the summer, before an important event, you can.

Choose an antiperspirant without talc. It is better if it is in the form of a stick rather than a spray.

To keep your lipstick from bleeding, you can choose between tips from Louise Zizzo and Joanna Schliep. The first suggests treating the lip contour with eyebrow styling gel, and when it dries, apply gloss or lipstick. The adhesive base of the product will firmly fix the color, preventing it from going beyond the contour.

Joanna Schliep recommends doing it easier - diluting food powder with dye with a small amount of water, and using this mixture to paint your lips. True, you will have to suffer with the choice of color. But the skin of the lips will be soft, and the color of the “lipstick” will be long-lasting.

You don't have to buy cream eyeshadow to achieve dewy eye makeup. Simply add a little balm or clear lip gloss to dry shadows to create the effect of dewy eyelids.

Do not use lip balm with a strong fragrance or pearlescent particles as eyeshadow - it can cause allergies.

According to MAS senior artist Victor Tsembellin, painted eyelashes do not need to be separated with a special comb. On the contrary, you should even slightly glue them together, as if you just got out of the shower, pool or got caught in the rain.

Cembellin believes that wet eyelashes are hypersexual. But to prevent them from looking like spider legs, you need to first go over them with eyebrow styling gel, and then cover them with one layer of mascara.

There are several ways to dilute thick foundations. For easier application, you will need aloe juice, which you can purchase at the pharmacy or squeeze yourself. For 1 ml of foundation, 1-2 drops are enough. Aloe juice not only makes it easier for the coating to glide over the face, but also moisturizes the skin.

The foundation can also be mixed with a liquid colorless makeup base. This fairly common tip is aimed at improving your complexion. In addition, the foundation can be diluted with a moisturizing day cream - this method is suitable for dry and normal skin.

Sometimes styling eyebrows turns into a real pain. If the hairs are so hard that a special gel cannot handle them, use regular Vaseline. Once it has softened unruly brows, you can apply a small amount of styling wax. Or spray a clean brush with hairspray and comb your hair according to its height.

Many makeup artists, and especially May Queen, believe that eye makeup can be done without mascara. To do this, just apply shadows of a neutral shade and thoroughly blend a contour pencil or powder eyeliner between the eyelashes.

The art of makeup, like the East, is a delicate matter. If you get carried away a little and exceed the dosage, your favorite foundation will turn your face into a mask. Well, if you try to “save money,” lipstick will not emphasize the beauty of your lips, and mascara will not make your eyes more expressive.

How to apply makeup correctly? What sequence of application of cosmetics will give a beautiful reflection in the mirror?

Expert commentary

Cosmetics today are available to every woman - the abundance of products is amazing. And this is sometimes confusing. But if you follow a clear sequence of applying cosmetics, as professional makeup artists do, you will avoid many problems and create an amazing Make Up.

A woman should have at least two creams that will faithfully serve her beauty and guard her youth. This is a moisturizer with SPF and an eye cream. The first type of cream is used all year round; if desired, sun protection can be changed: for the cold season - 5-15 SPF, and for the warm season - from 30. Eyelid cream is selected depending on the problem; if swelling is a concern, a green tea-based product is suitable or caffeine, and if hydration is required, a product with hyaluronic acid is more relevant.

Makeup artist advice:

Apply eye cream to the area around the eyes, avoiding contact with the moving eyelid. After this, place several “dots” of moisturizer on your face, wait until the product warms up the skin, and carefully distribute it over the entire surface. Don't forget to moisturize your neck and earlobes as well.

Step 2: Primer or "alphabet" creams

If your day starts early in the morning and ends close to midnight, you can't do without a good primer. This product smoothes out minor aesthetic imperfections (acne, redness, age spots) and prolongs the durability of foundation application. If you adhere to minimalism in makeup and do not like multi-layering, instead of primer and foundation, use “alphabet” creams - BB, CC or PP.

Makeup artist advice:

For the primer to fulfill its promise, take a pea-sized amount of product and massage the skin, spreading it over the entire surface.

Expert commentary

Don’t believe in the need to constantly correct your face with makeup; this is not necessary in everyday life! Choose the part of your face that you find attractive and focus the attention of others on it! If you have beautiful eyes, learn to understand the shades of eye shadow, curl your eyelashes and skillfully apply mascara. I spend most of my time doing makeup on creating the perfect tone. When the face is even and smooth, everything else will be emphasized.

If you used “alphabet” cream in the previous step, you can skip this step. Are you limited to just primer? Pick up a foundation - fluid, cream or foundation. You need to apply the tone not only to the face, but also to the surface of the neck and even the décolleté area (if you wear low-cut items).

Makeup artist advice:

Some beauty bloggers advise applying foundation in “dots” and then spreading it over the skin. But it's not right! By the time you reach the last point, the product will have dried and you will need to put a lot of effort into carefully distributing it. The correct technique for applying tone looks like this: squeeze the required amount of product onto your palm, wait until the product warms up, and spread it over the skin with a dry sponge or directly with your fingertips.

On a note!

If, despite your efforts, your tone still slips during the day, do not rush to get upset! Blend the excess product with a clean, damp sponge, using it in the same way as when applying foundation. The sponge will absorb excess and make the coating even and smooth.

Step 4: Powder

Contrary to popular belief, powder is not needed to make the face whiter or smoother; its main task is to prevent the appearance of unsightly oily shine, as well as to consolidate the layers of previous cosmetics. A good powder helps make the face visually smoother, but if it is also created on the basis of mineral substances, it additionally gives a healing effect - it dries out acne and relieves inflammation.

Makeup artist advice:

To make the coating weightless and invisible, apply it not with the sponge that comes with the product, but with a wide natural bristle brush. Are you afraid of overdoing it? Place a thin paper cosmetic napkin against the skin, and then go over it with a brush with powder, as if driving the product into the skin. When you take off the napkin, your face will be perfect, like after retouching in Photoshop.

Step 5: Primer and Eyeshadow

Not all representatives of the fair sex know that there is a product designed to prolong the durability of eye makeup. And this is an eyelid primer. It does not allow cosmetics to clump and wrinkle, even if the shadows are crumbly. Before applying eyelid product (makeup artists recommend using at least two shades - dark and light), cover the moving eyelid with primer and then apply eye makeup.

Makeup artist advice:

Forget about the applicators that most eyeshadows come with, they are useless when creating a Make Up. It is better to apply eye shadow with a small fluffy angled brush, only in this case the pigment will be bright and its layer will be applied evenly. Light shades need to be “driven” into the central part of the eyelid, and then shaded, moving to the left. Use a dark shade of eyeshadow to highlight the outer corners of the eyes and the lower row of eyelashes. The color boundaries should be erased.

This is interesting!

The world's leading brands have recently released eyelash primers. The innovative product thickens eyelashes, giving them stunning volume, enhances their natural color, and also turns absolutely any mascara into waterproof! These primers, in addition to the designated active ingredients, contain vitamins and glycerin, which protect eyelashes from negative environmental factors and strengthen them.

A high-quality eyeliner or good eyeliner can visually increase the thickness of your eyelashes tenfold! Learn to manage them correctly, stop making overly complex or multi-layered arrows for everyday use.

Makeup artist advice:

To make it easier to draw arrows, close one eye and raise your eyebrow upward, then starting from the center of the eyelid, move towards the outer corner of the eyes. Then rest a little and repeat the same towards the inner corner of the eyes. And finally, draw the tail of the arrow. All that remains is to blend the makeup if you want to get a spectacular haze as a result.

Step 7: Mascara

The first rule of eyelash beauty is to change mascara every 3 months. Then you will avoid lumps on the ends, sticking eyelashes and crumbling mascara. If you naturally have long and fluffy eyelashes, curl them with tweezers before applying mascara.

Makeup artist advice:

Don't use more than two layers of mascara; this type of makeup will end up looking bulky. Start coloring the eyelashes at their base, moving upward. Then wipe off the mascara wand and gently touch the bottom row of eyelashes. If you are unable to separate your eyelashes, when using mascara, hold the brush not horizontally, but vertically, painting each eyelash separately.

Step 8: Blush

Blush helps make the skin radiant, perfectly refreshes and youthful. But all this happens only when they are applied strictly in moderation and are barely distinguishable. Use blush very carefully; it’s better to add a couple of strokes later than to overdo it and try to correct your mistake.

Makeup artist advice:

Do not use the outdated technique of applying blush, when the product is applied entirely to the cheekbones! This kind of makeup makes you look very old and looks unnatural. Select only the “apples” of the cheeks, lightly touching them with a wide brush with the collected product.

On a note!

Blush lasts for an average of three hours, after which it is better to renew it. To achieve a beautiful, rich color, apply the product in 2-3 layers using a stiff brush.

Bright color nuances on the lips will be the finishing touch of makeup. Be bold, experiment! You have a whole palette of bright colors at your disposal, from ash pink to classic red. “Life is very short, and this is just lipstick”, speaks Benjamin Ruiz, global makeup artist Laura Mercier.

Makeup artist advice:

It is better to use a professional brush rather than a lipstick stick. It will fill every crease on your lips, covering the surface with a light layer. After applying the first layer, go back and add more color to the outer edges of your lips. Then accent the center of your lips with gloss.

Let's be honest, we're not perfect and we all make makeup mistakes. But if there is an opportunity to become better, then why not take advantage of it. Maybe you came up with your ideal makeup on your own, or maybe you need help. In any case, there is always the opportunity to become a little better and avoid mistakes.

What mistakes do girls most often make when it comes to makeup? So, the 20 most important mistakes

Storing cosmetics in the bathroom

Of course, it makes a certain amount of sense to keep your makeup in the bathroom, where most of us do our makeup. However, cosmetics, brushes and sponges in the bathroom experience high humidity and large temperature changes. This spoils the food and causes bacteria to grow. It's best to store your makeup in a cool, dry place, otherwise it will definitely take a toll on your face.

Applying powder all over the face

Powder after foundation is great for getting matte skin without an oily sheen. However, by overly weighing your entire face with powder, you will end up with a flat, unnatural look, and your skin will age faster. The powder settles in wrinkle lines and pores, giving the skin a haggard appearance. The powder is perfect where it's needed, densely on the T-zone of your face and lightly on your cheeks.

Video lesson- a selection of the best face powders

Pencil too thick

Eyeliner is primarily used to define the eyes and create the illusion of thicker eyelashes. Many people love liners because of their different colors and applications. Applying liner on the upper and lower lash line creates depth and gives the eyes more definition. However, eyeliner that is too thick is a huge mistake. Not only does it create an unnatural black ring around your eyes, it makes your eyes appear smaller. Instead, try using different shades of eyeshadow.

No mascara on eyelashes

Mascara does wonders for your eyes. It not only outlines the eyes without using a pencil, but also “opens” them. Without mascara, your makeup will appear unfinished, especially when you used beautiful eye shadow. Many mascaras not only paint, but also make eyelashes visually larger and curl them. But the main thing here is not to overdo it with the amount of product and not make your look heavier.

Neglecting to clean brushes

Not cleaning your brushes and sponges is like not brushing your teeth. No matter how often and how intensively you use your brushes, they should be washed with soap and water periodically. Otherwise, dust and bacteria may remain on the face along with cosmetics. Then don’t be surprised where redness and rashes come from.

Keeping cosmetics for too long

All makeup has an expiration date. You can easily find it on the package. However, we often forget that after opening the tube, the shelf life of the product quickly decreases. Failure to comply with these deadlines affects the quality of the product, the appearance of our skin and its health.

Testing foundation on the back of the hand

Choosing the perfect foundation or foundation is one of the hardest things to do at the beauty store. Some time ago, a popular belief appeared that you can choose a shade based on the skin tone on the back of your hand. Although the shade seems similar, you will use the cream on your face. Apply a drop of product to your chin. So you will see its combination with the skin of the neck.

Ignoring sunscreen

For years, doctors and dermatologists have advised us to regularly apply sunscreen to avoid skin cancer. However, there are plenty of creams and makeup bases with SPF to protect you from the sun throughout the day. Applying a 15 SPF cream before leaving the house will give you protection from the sun for a couple of hours. This is why it is recommended to use a product that has 25 SPF or higher and keep it on your skin regularly if you are often outdoors.

Waterproof mascara every day

Waterproof mascara is indispensable in the rain or under special circumstances, whatever it may be. However, using waterproof mascara every day will cause your eyelashes to dry out. Gradually they become brittle and may fall out. Regular mascara for every day, and waterproof mascara for special occasions. In combination with the use of strengthening compounds, your eyelashes will delight you with their thickness.

Poor quality concealer

Concealer works wonders against dark circles, but it can also look unkempt after hours and repeated layering. After applying this product, try applying a very thin layer of translucent powder. This will keep your eyes bright and your skin tone even.

Curling eyelashes after applying mascara

No matter how good your mascara is, you always want curlier lashes. The correct way is to use a curling iron before applying eyeliner or mascara. If you try to do this afterward, your liner will smear, and dried mascara will cause your lashes to bend and become brittle.

Applying makeup in the wrong lighting

Incorrect primer or foundation base

Both products are silicone, water or oil based. To perfectly smooth your skin tone, find out which one works best for you. Then start experimenting with primers. If you have a heavier silicone primer, the foundation will crease. On the contrary, with a light makeup base, the foundation will not lie smoothly. It is worth combining products with a similar composition.

Wrong eyebrow color

The shape of your eyebrows has a huge impact on your entire face. But the right color is also extremely important. For dark hair, the eyebrow shade should be one to two shades lighter, otherwise the hair or eyebrows will look out of place. For fair hair, the color is chosen one or two shades darker than the hair color.

Lack of facial skin care

Using facial skin care products that suit you, especially moisturizing cream for the eye area, is the best thing you can do for your skin. Not only does proper skin care help with enlarged pores, inflammation, wrinkles, etc., it is also a preparatory step for makeup. You will see a huge breakthrough once you start properly moisturizing and nourishing your skin. It's never too early to start taking care of your skin to prevent any further signs of aging.

Learning how to do professional eye makeup is not easy, but it is possible. Especially if your mentors are experienced makeup artists.

Step #1: Basics

You should apply the base (its second name is primer) before foundation, if you use it, of course. Makeup base or eyelid primer are essentially the same product, the only difference is in volume. The silicone contained in these products fills wrinkles, evens out the skin and turns any shadows, eyeliners and pencils into long-lasting ones.

As an eyelid primer, you can use a concealer that you apply under your eyes. This is exactly what Estee Lauder international makeup artist Eric Indikov does. “Firstly, the concealer has matting properties, and this is very important for an eyeshadow base. Secondly, the skin of the eyelids is always darker than the main tone of the face, and it is easier to apply light shades to the corrector. As for the special base for shadows, in my opinion, it should only be applied under powder products,” says Eric.

Distribute the product evenly over the entire upper eyelid (from the eyelash line to the eyebrows), tapping it in with your fingertips, wait 5-10 seconds and apply shadows.

Step #2: Stay in the Shadows

Just two shades of shadows - base and main - are enough to create high-quality daytime makeup. Makeup artist Bobbi Brown, whom you may know from the cosmetics brand of the same name, refers to light shadows as a base. “Apply them over the entire surface of the eyelid - up to the eyebrow line,” she advises. “This way you will prevent moisture from forming on the skin and blurring the shadows of the main tone.” For the base, Bobby recommends crumbly products - then the main, creamy ones will last longer. Keep in mind that different textures behave differently.

Eric Indikov prefers compact shadows: “In terms of durability, they are either baked or better than crumbly or cream ones, which quickly roll off. Plus, I can always increase the brightness of the color if I apply them with a damp applicator.”

Step #3: Smoothly let down

Liquid, cream, gel, in the form of a pencil or felt-tip pen - it's all about eyeliners, and each has its own purpose. Classic eye pencils come in two types: with a hard lead (they are better suited for the outer eyelid) and with a soft lead (for the inner). Automatic models tend to have medium hardness.

Official makeup artist for Chanel Ernest Muntaniol explains: “Today, eyeliners are used to create a soft, smoky line - to get it, blend it with a brush. Liquid eyeliners (eyeliners) should be used if you want to achieve the perfect graphic look. By the way, just like with felt-tip pens, it is easier to draw a straight line with them than with a pencil. But if a felt-tip pen only gives a matte finish, then an eyeliner can also be glossy.”

With pencils everything is clear: if the line turns out to be uneven, you still need to shade it. With liquid or gel eyeliners, things are different. However, Karim Rahman, international makeup artist at L’Oreal Paris, urges not to be afraid of anything and remember that even an imperfect eyeliner can be corrected with eye makeup remover.

So, sit comfortably in front of the mirror, slightly stretch the skin of the upper eyelid towards the outer corner, hold it in this position and start drawing. Here are some useful recommendations from Karim:

• For convenience, do not hold your hand with eyeliner suspended, but place your elbow on the table.
• Move in the direction from the outer corner to the inner. Stop halfway, when you can still adjust the thickness, height and direction of the line.
• Draw the arrow as close to the eyelashes as possible, you can even touch them a little. This will visually make them thicker.
• If you decide to line the lower eyelid, do not connect the lines at the outer corner - this will visually make your eyes smaller.

Step #4: Don't hang around

There is no need for skill to apply eyelashes. With today's abundance of brushes and formulas, the main thing is to decide on the color and effect (lengthen the eyelashes, give them volume or curl). Karim Rahman believes that for a wide arrow you need voluminous mascara, for a thin arrow - lengthening. “Apply mascara from the very roots of the eyelashes: this way it will merge with the eyeliner line and fill in unpainted areas if there are any errors. Then run along the eyelashes at the outer edge of the eye - the look will be more open,” advises Karim.

Black is a classic color: applying the product in several layers will add drama to the image, and brown is good for daytime makeup. And since bright shades are on trend this summer, Eric Indikov from Estee Lauder suggests experimenting: paint your upper eyelashes with mascara of one color (for example, black), and the lower ones with any other. Or paint all your eyelashes with dark mascara and the ends with bright colored mascara.

The art of makeup is not a dogma, but creativity. We offer you some tips from professional makeup artists. We hope you find them useful, especially since there are many options.

Use two shades of foundation. Apply a light tone on the forehead, bridge of the nose and around the eyes, and a little darker on the cheekbones, wings of the nose, and chin. The face will appear without makeup. If you want to achieve an even more natural result, apply the shade closer to the middle of the cheeks and the blush on the chin. I hope you remember that the concealer pencil for dark circles under the eyes is applied after foundation and should be lighter.

Apply blush along the “smile line” and blend upwards - this visually brightens up dark circles under the eyes and emphasizes the color of the eyes.

For morning makeup, it is better to use a blush of a cool pink shade, which should be almost invisible.

A little blush just under the eyebrow in the inner corner of the eye will add freshness to your makeup.

If your eyebrows are heavily plucked, make a tattoo in the shape of hairs, but do not “draw” them with a pencil.

You can lighten your eyebrows by 2-3 tones, easily correct them with shadows of brownish or bronze (but not black!) shades, and then give them a natural shape using a colorless fixing gel.

Makeup can be secured by rubbing fresh ice cubes over your face in quick, circular motions. Make sure that the ice does not melt, then the makeup will become light and the lipstick will stay on your lips longer.

If your upper eyelid is puffy, apply some dark eyeshadow to it.

Blue circles under the eyes will help to hide the thinnest layer of lipstick of a bright carrot color without pearl, which is covered with a white concealer pencil and tone.

Instead of blush, you can use dark powder, and sometimes matte dark shadows. For daytime makeup, blush should not be obvious, just a light touch. In the evening, blush is a great way to define your face, so use a neutral (brown) tone.

For evening makeup, sparkles, mother-of-pearl, and rich bright colors of decorative cosmetics are perfect, but all this should be combined with the overall tone of the face, the color of nail polish and clothing.

For evening makeup, you can use colored hairsprays or mascaras; for example, thin lilac strands in your hair will successfully complement makeup done in lilac tones, or reddish strands in red.

You need to choose mascara depending on what effect you want to achieve: lengthen or thicken your eyelashes, fortunately, now it is sold in a wide variety.

Eyelashes must be painted from the very root in different directions: from below, from above, closer to the ear, then to the bridge of the nose.

There is no need to dye your eyelashes in several stages, waiting for them to dry; repeated dyeing will lead to the fact that you will have unnatural shaggy eyelashes.

Pay special attention to the outer eyelashes, they definitely need to be painted over. “Inner” eyelashes (closer to the bridge of the nose) make the eyes more expressive, “outer” eyelashes lengthen them.

The lower eyelashes need to be painted with at least one light touch.

Don't be afraid of waterproof mascara: in extreme situations it can be very useful.

According to some makeup artists, makeup should start with the lips, because their color determines the choice of everything else."

For daytime makeup, the eye contour should (categorically!) only be a brown or gray pencil, not blue, green, etc.

Shadows should be a maximum of three tones, harmonizing in color, as if “flowing” into one another.

Complete makeup - powder, blush.