I sew leather underwear to order. Why women sew custom bras

Some of our clients said that before they became acquainted with Anita lingerie, they had custom-made bras made to order. Most did not find underwear in their size in stores and believed that manufacturers did not sew I or J cups. And if you came across underwear of this size, it was impossible to wear it - it simply did not “hold” the breasts.

They were sure that the mass product would not fit their non-standard figure, would put pressure on them, and their breasts would look terrible. And an ideal fit can only be achieved in underwear created personally according to their sizes.

They were ready to pay serious money for sewing linen in the studio. Like this:

Photos from the Internet found for the query “Sew a custom bra”

The nuance is that in the production of bras, and especially for large breasts, the cut and materials are very important. Serious lingerie manufacturers with extensive experience and traditions have their own design bureaus and a large staff of process engineers. They pay great attention to innovative technologies and can afford to invest a lot of money and time in the development of a new bra model. One bra model consists of 20 – 30 parts. This is a real engineering design. The new product has been tested by ordinary women with non-standard figures for at least a year.

There are several respected lingerie brands in the world that cater specifically to non-standard figures and large breasts. One of these companies is the German Anita. The peculiarity of Anita underwear is the perfect fit even for the most unexpected sizes..

What problems do women want to solve when ordering custom-tailored lingerie?

1. Large breasts with small volume under the bust

Let's say your underbust volume is 65 and your cup size is I. This is a very difficult size to select - only serious manufacturers can adequately sew such a product. Lingerie in rare sizes should be just as aesthetically pleasing and have exactly the same functionality as underwear in size 75C, which is considered the standard.

Anita bras have a wide range of sizes: underbust volume from 65 to 125, cups from AA to J.

Examples of models with the rarest sizes:

Nursing bra reliably and carefully supports even the heaviest breasts filled with milk; 70% cotton. Size range 70 – 110, cups D – J

Women with non-standard sizes find it difficult to choose a beautiful swimsuit. But for a store, a website is not a problem:

Bra with wide unloading straps. Size range 75 – 115, cups A – H

Bustier bra with front closure. Size range 80 – 105, cups A – E

Especially for women with stiff hands, Anita has developed a unique model that does not need to be fastened with your hands. Bring your hands together and the buttons will fasten themselves.

A unique model with magnets - for those who find it difficult to fasten hooks and buttons. Size range 75 – 115, cups A – E

5. Breast asymmetry

For those who have one breast larger than the other, it seems that this is a pathology. Meanwhile, breast asymmetry occurs in most women. And the problem is laid down

The Anita company produces such a cup from the porous material Spacer - it is light, soft, breathable, and at the same time holds its shape perfectly. Despite its thinness, it perfectly camouflages the nipple. You can’t just buy such material; most likely the studio will replace it with foam rubber, which is harmful to women’s breasts.

So, we put on a padded cup, tighten the strap on the side of the smaller breast, and minor asymmetry is eliminated. If the asymmetry is very large, you cannot do without special overlays. They are in the assortment of our partners - salons for the rehabilitation of women after breast surgery.

New - a bra with a thick cup made of jacquard fabric. Size range 70 - 95, cups B – G

Our best-selling bra with a smooth padded cup perfectly models a beautiful breast shape
Size range 65 – 95, cups A – G

6. Skin hypersensitivity and increased sweating

And how women suffer when putting on synthetic lace underwear (often with foam rubber), purchased at an inexpensive lingerie store. The skin does not breathe in it, sweats and constantly remains wet. Diaper rash appears, the body itches, and allergies may occur.
In this case, they begin to search for underwear made from natural cotton - and find “granny” bras produced in factories of friendly republics. In this case, there can be no talk of an attractive design - similar models were worn by our ancestors during the Iron Curtain years.

What underwear will help solve the problem of hypersensitivity?

A) Bras with a cotton content of at least 75-80% (you still can’t do without polyamide and elastane - they are responsible for fit and durability):

The problems for which desperate women turn to individual tailoring of underwear can be listed for a long time: sloping shoulders, very high or very short stature, mastectomy or breast surgery, etc.

You will find the underwear that will help you in our online store or from our partners - come in, call, we will always be happy to help!

But sometimes the Anita company, with its wide range of sizes, is not ready for the non-standard requests of its clients. Then the company’s technologists develop a model specifically for the customer:

The photo shows a Jana bra size 150H, made to order by Anita. Photo from the archive, 1995

If you are looking for a highly professional lingerie studio in Moscow, the Igor Pronin salon will be happy to offer a tailoring service for the items you are interested in. By placing an order with us, you will receive comfortable underwear, made from high-quality fabrics made in Europe. Our specialists have extensive experience in sewing lingerie and other clothing according to the customer’s personal standards.

Sewing women's underwear is a difficult task, which only high-class professionals can handle. In our studio you can order exclusive lingerie and other clothes, characterized by impeccable quality and thoughtfulness in every detail. It is no secret that it is almost impossible to purchase such products in a regular store in Moscow. That is why the demand for such a service as tailoring custom-made linen is growing every day.

Lingerie sewn by our specialists has many advantages:

• ⦁ soft, beautiful, but durable fabrics used for sewing retain their appearance for a long time even with frequent wear;
• ⦁ the underwear fits perfectly to the figure, does not rub or restrict movement;
• ⦁ the fittings are highly durable;
• ⦁ underwear is tailored taking into account the individual characteristics of the female figure.
• ⦁ each model of lingerie is unique, all details are designed taking into account the wishes of the customer.

Tailoring underwear to order

By ordering women's underwear tailoring in our studio, you will definitely not be disappointed. The cost of custom-made products is not much higher than that of underwear from good stores, and you will get much more pleasure from wearing it. Soft fabric, reliable fittings, stylish style and absolute comfort are the qualities of underwear that every woman dreams of. These are the products we create in our atelier. It is also important that tailoring linen to order guarantees not only its excellent appearance, but also durability even after repeated washing.

If you don’t want to waste any more time searching for the perfect underwear and other clothes, order them to be sewn in a specialized atelier. We will produce women's underwear of even the most complex style in the shortest possible time, using the latest technologies. You can choose the fabrics, finishing materials, color and model of the product yourself, in consultation with our professional designers. Call us to discuss all the details, choose the best solution for you and place an order for sewing underwear that will become a real pearl of your collection.

Stylish and high-quality men's underwear is a very important component of the modern man's wardrobe. Each of them knows perfectly well how important it is to choose the right underwear, since it is closest to our body. Of course, in stores, shopping centers and boutiques there is a huge selection of these products, but still they may not suit everyone, because there are people with different tastes and needs.

Therefore, the best option in this case would be to have custom-made underwear sewn in the Igor Pronin salon-atelier. We will help you decide on the choice of underwear design, the material from which it will be sewn, as well as with all other production details. Thanks to our professional designers, sewing family men's underpants to order in the Igor Pronin salon-atelier is not just a process of creating clothes, it is the creation of perfect underwear that will satisfy its customer, both in terms of comfort and style.

We employ only highly qualified tailors who have repeatedly been trained by leading European specialists. Therefore, they are able to create almost any type of men's underwear, regardless of size, style and type of fabric.

As for the quality of the panties we sew, it is impeccable. In the sewing process, we use only elite fabrics from European manufacturers, which are soft, comfortable and amazing in appearance. The underwear sewn in our atelier is very high quality, beautiful, stylish and comfortable men's underwear, the likes of which cannot be found in stores. By contacting our specialists, you can count on a warm welcome and an individual approach to you in order to create underwear that perfectly suits your needs.

Women's underwear (women's underwear) is clothing that is worn directly on the body and creates favorable hygienic conditions. Underwear is designed to protect the most sensitive areas from direct contact with the environment; underwear also gives and maintains the shape of the body, hiding its imperfections. The first mentions of prototypes of underwear are found in the countries of the Ancient World (Egypt, Greece, Rome). And since then, changing forms and materials, underwear has not lost its relevance.

Despite the fact that very large companies and even entire countries (China, India, Turkey) are engaged in tailoring, individual tailoring of women's underwear has firmly taken its place in this niche and is gaining more and more space every year. Why is this happening?

Even with the advent of new technologies and widespread labor automation, the human body, especially the female body, has individual proportions and characteristics that cannot be taken into account in the mass machine production of underwear. Women know that choosing, for example, a bra becomes an adventure and it does not always end successfully. Each manufacturer has its own dimensional grids and patterns. Moreover, in pursuit of profit, mass tailoring produces only what is currently in trend. Thus, push-up bras have practically replaced other mass-produced but outdated models (for example, bras without support). And those women for whom the push-up model is inconvenient and does not suit them have to look for the right styles. And they are found only in small-scale manufacturers, or in expensive designer boutiques. So it turns out that there is a huge demand that can only be satisfied by the business of custom tailoring women's underwear. Also, mass production, in an effort to reduce cost, uses materials with low wear resistance, so it is not uncommon for underwear to become unusable after 4-5 months of careful wear.

And, it would seem, this sentence can be the end of this business idea, because the main line is outlined - there is demand, there is a business niche, you can organize your own business. Having cutting and sewing skills (which can be obtained in 2-3 month courses) and technology, you can look for your clients, offering them individual tailoring of underwear. Yes, this scheme is correct, but, as they say, the devil is in the details. And we will now try to describe these details in more detail.

Details and variety of business on handmade lingerie

Sewing women's intimate lingerie is a wide niche, but there is also competition in it - from beginner seamstresses and fashion designers to completely independent designer private brands. Despite this, it does not satisfy the demand. Because, we repeat, the whole point is in individuality. Both seamstresses and well-known brands, no matter how hard they try, are not able to satisfy all the demand for individuality, otherwise they will “break” into mass production. Although, it is worth giving them their due, it was thanks to them that a positive market situation in this niche has developed - a strong opinion among consumers that handmade underwear is much better than a mass product. This is the best property of “word of mouth” and with each new manufacturer in this business this opinion only strengthens among customers.

Therefore, the key advantage of this business idea, based on the foundation of positive reviews and opinions about the industry as a whole, is the variety of lingerie models and the individuality of clients.

Talk about diversity. When starting your own handmade lingerie business, it is advisable to choose the types of lingerie that are familiar to you, gradually expanding your experience and, therefore, your offerings. You can start by sewing women's bras, as the most sought-after item of women's clothing. It is only men who think that all bras are the same and are called in one word “bra”, but we know that each model has its own characteristics and functionality. In addition, the same models look different on different female figures. And thanks to this fact, it is already possible to expand in this niche. And if you start combining materials, adding unique design and functionality, then you will have enough work for years to come. And yet, we should not forget about all the diversity that can be combined under the heading of women's underwear. Judge for yourself, here is just a small list of women's underwear that can be sewn by hand:

• Bando- a band of fabric worn around the chest.
• Bodysuit- tight-fitting underwear, combining a T-shirt and panties, similar to a swimsuit, fastened in the groin with buttons or hooks.
• Bra- covers, supports, lifts the female breast.
• Bustier- a type of bra with underwires without straps, combined with a short corset.
• Grace- corset without lacing.
• Combination- light underwear, similar to a dress. Worn over underwear under outerwear for a better fit of the dress and emphasizing the figure.
• Corset- a type of underwear for tightening the waist and straightening the posture.
• Negligee- a light house dress, a type of pajamas or nightgown.
• Peignoir- a type of women's robe.
• Garters and garter belts- a belt with braid or elastic bands to keep the stockings from slipping down.
• Teddy- a lace version of a one-piece swimsuit.
• Woman pants- shorts (the same along the entire length), slip (completely covering the buttocks), thongs (completely open buttocks), tanga (high waist), thong (minimal coverage of the bikini area), etc.

Do you feel the scope? Add to this the variety of materials, design options, accessories, and styles. Endless sea for business on handmade lingerie.

Key features of the custom lingerie business

Naturally, we do not remind you that you must be able to sew and know how to do it correctly. That is, to have not only the equipment, but also the technique of sewing lingerie. Of course, you can start without experience, with the simplest models. However, you still need to be able to sew and know how to do it correctly. Otherwise you will lose all your clients.

When starting your own custom tailoring business, you will naturally need clients. You will look for your clients through social networks and free message boards. Perhaps you will create your own website and then you will look for clients through contextual advertising and promotion. Or maybe first you will sew for your friends, then your friends, and so on. In any case, sooner or later you will gather a base of your regular customers. Which will bring you your main income. We will provide a number of tips that will help you find new clients and retain old ones.

• Individuality is the strength of your business that will constantly rise to the top. Don't be lazy to take detailed measurements from all your clients. When creating underwear, take into account the features and specific features of the clients’ body. Try to hide imperfections and highlight body features. But don’t do this at the expense of the comfort of the linen.
• The quality of materials must be of a high level. Do not try to reduce the cost of your models as much as possible due to the material. Underwear is purchased for intensive wear, so all the savings will result in rapid wear and tear of your products. And this, in addition to complaints, will be a blow to your reputation. You should use cheap material only for developing patterns for new models and for exhibition samples.
• Choosing the segment of types of underwear in which you will do your own business. Focus on non-standard models of popular trends. This approach is used by famous and expensive brands. Their lingerie models are very expensive and inaccessible to most. Availability is in your hands. But, don't blindly copy these models. Firstly, you won’t be able to do this without a sample. Secondly, it's ugly. Thirdly, it deprives you of your individuality. Always develop something of your own - this is your “face”.
• Don't shy away from accessories. Sewing, of course, should be a priority. But, additional accessories are always additional profit or a compliment to your customers. Brooches made from leftover fabric, bracelets, bows, sequins, fashionable little things - all this will distinguish you from the mass sector.
• The average cost of custom-made lingerie is 25-30% higher, but can reach 300% (depending on the material) than that of mass-produced models.

Handmade lingerie will always be in demand. Demand will only change for models and fashion trends. But, individual tailoring of underwear takes into account the characteristics of the figure, which will never be achieved in mass production. Use this fact in your business.

Sewing can be a very profitable business! How to open your own profitable business? How to implement such a project quickly, efficiently and profitably? An interesting and win-win answer to the questions posed is the option of a business for sewing underwear for men and women. All the important points of opening, systematic development and obtaining naturally high income from the implementation of such a business idea are offered in this article.

Strategy for opening a sewing center.

The initial stage for opening any business in general, and a workshop for sewing underwear for people in particular, is based on building a detailed plan for financial investments in starting a business, calculating the production volume required for a minimum return on investment and reviewing options for selling products. It is to these three main tasks that exact answers should be found, because Such information, expressed in financial units, will make it possible to calculate the profitability of the upcoming business.

To open a small sewing workshop you need.

1. A workroom-shop where orders are received, fulfilled and delivered. At the first stages, it will not be easy for a business organizer to buy even a small production office. The ideal option is to rent a room. It can even be a large room (from 100m2) in industrial, administrative and domestic buildings. It is desirable that such a room should be externally fully prepared for use: cosmetic repairs have been made (whitewashing, painting, etc.), order has been maintained, and all utilities have been available (electricity, water, bathroom and maybe even the Internet).

The territorial location of a small workshop for sewing underwear does not have to be opened within the city. Firstly, renting space here will be more expensive than outside the city. Secondly, sewing underwear for men and women does not require individual orders - this will involve the production of a certain quantity (up to 1000 pieces) for each model of underwear. The only thing that may be inconvenient is transporting workers to the sewing workshop and back. This task can be performed using the manager’s personal transport.

The cost of renting such premises ranges from 100 rubles per square meter (depending on the specific region).

2. Working tools: you will need to purchase multifunctional sewing machines, small equipment (scissors, threads, needles, pins, etc.), ready-made model designs, material for sewing underwear.

When choosing sewing machines, you can limit yourself to the electromechanical model, because... the cost of such equipment is an order of magnitude lower than that of electronic or computerized options. Yes, the number of operations, the speed of their execution, and the accompanying functionality are lower in electromechanical machines. But you can buy one for up to 10,000 rubles.

To complete the first batch of sewing panties (1000 pieces each for men and women), it is necessary to attract 4 seamstress workers, i.e. you will need to buy 4 sewing machines.

We will allocate another 3,000 rubles for small equipment.

But on fabric, especially for sewing men's and women's panties, you will need to invest quite a lot! The fabric itself should be natural: thin and openwork (for women) and elastic and durable (for men). Ideal fabrics include modernized viscose, cotton, modal, silk, bamboo poplin and similar fabrics. Any fabric in Russia is available in widths from 1 m and at prices starting from 500 rubles. From a linear meter of fabric with a width of 1 m we get 3 models of men's or 4-5 models of women's panties in size 54.

The calculation is not difficult:
- to sew a batch of men's briefs of 1000 pieces (200 pieces each for sizes 46, 48, 50, 52, 54) you will need:
1) 200: 3 = 66.6 = 70 m of fabric per size;
2) 70 x 5 = 350 m of fabric for all sizes of briefs for men.
- to sew a batch of women's panties of 1000 pieces (200 pieces each for sizes 46, 48, 50, 52, 54) you will need:
1) 200: 4 = 50 m of fabric per size;
2) 50 x 5 = 250 m of fabric for all sizes of panties for women.

Total cost for fabric:
1) 350 + 250 = 600 m of fabric in total;
2) 600m x 500rub/m = 30,000rub. you will need to spend on fabric (this is at a minimal cost and when purchased in bulk!).

Total for financing the purchase of working tools and materials:
4x10,000 (cars) + 3,000 (additional inventory) + 30,000 (fabric) = 73,000 rub.

3. To carry out the planned plan (sewing 1000 pieces of women's and men's panties), it is necessary to use 4 seamstresses, 4 cutters, and 1 technician for cleaning the room. This is the minimum number of employees in a sewing workshop.

The working day is established in accordance with the Labor Code of the Russian Federation and is 8 hours + 1 hour break. It takes two people (a cutter and a seamstress) to perform the operation of cutting and sewing one pair of panties, and they must complete this operation in 15 minutes. With ready-made patterns and professionalism, there will even be plenty of this time.

In one day of work, 2 pairs of workers will sew:
1) 60 min / 15 min = 4 pieces of panties per hour;
2) 4 pieces x 8 hours x 2 pairs = 64 pieces of panties per day from 2 pairs of workers;
3) (1000 + 1000) / 64 = 31.25 days to complete the entire production volume.

Taking into account the fact that in the Russian Federation there is a five-day working week, female workers will be able to complete the task in 6 weeks. This time can be reduced by increasing the number of workers by one more pair. Then you can complete the order in 20 days.

The salary of each employee must be no less than the minimum subsistence level established by the state - at least 10,000 rubles. How the calculation will be made (piecework payment scheme or time-based) is up to the owner of the enterprise to decide. All conditions must be agreed upon with employees upon hiring.

4. To calculate the return on investment of the enterprise, the products should be sold. If the order for sewing panties was received in advance and the selection of personnel was already carried out based on the agreed production volumes and time to complete it, then this simplifies the matter. You just need to deliver the finished product to the customer and get paid.

But, if you planned to sew 2000 pieces of panties for men and women before you found a buyer for these products, then during the lead time of the order, the organizer of the sewing business should make every effort to solve the sales situation. Placing advertisements on the Internet on thematic portals, in the press, searching for buyers-owners of specialized stores and retail outlets are the main activities of a businessman-manufacturer.

Assessing the financial cost of investing in advertising for each of the above options, it should be said that the Internet is the cheapest and most effective. Millions will see information about your product! And of course, among them there will be those who want to start cooperation.

5. Having clear financial calculations of the financial investments in opening an enterprise and the release of the first batch (taking into account advertising costs), it is worth thinking about the cost of a unit of production. To do this, we divide all direct costs (fabric, threads) + costs for employees’ salaries by the number of products produced:
(3000 + 30,000 + 4x10,000) / 2,000 = 36.5 rubles. This is the cost of 1 model of panties.

When determining the retail price of products, you should also add costs for electricity, renting premises, documenting the status of a private entrepreneur, tax certificates, interest on repayment of purchases of fixed assets of the enterprise (sewing machines). And of course, take into account the existing price standards in the region for similar products.

The minimum price of panties in the Russian Federation starts from 50 rubles. Of course, selling a product at such a price does not mean making a profit, but only covering costs and paying for hired labor.

How to increase the price?

Add uniqueness, creativity, and attractiveness to your products. If these conditions are met successfully, you can count on a price that is several times higher than the stated price.

Here is a rough business plan for opening a small sewing enterprise in Russia. Where to spend the profit received is up to the owner to decide. Of course, it is worth investing in increasing production capacity, expanding the range of production, staffing, creating more favorable working conditions, increasing salaries and other indicators of a successful business.