Starting September 5, 2018, Magnit will launch a new loyalty program, “Form of Family Happiness.” By collecting stickers, you can buy Vivo bakeware at a great price with a 90% discount. But we will figure out how beneficial the offer is for buyers and how to become a participant in the promotion.
At Magnit, the seasonal series, which lasted 4 months, is coming to an end. Regular customers of the network were looking forward to new interesting offers. What will “Magnit” please you with this time – cool toys, as in the promotion, or a set of glasses and glasses, as in the program.
Fans of discounted goods will be in for a pleasant surprise - from September 5, at any Magnit retail outlets you will be able to buy ceramic baking dishes from the famous cookware manufacturer Villeroy & Boch Group for 3–45% of the retail price. But only those who fulfill a number of conditions will be able to receive such a lucrative prize.
Table 1. Bonus program conditions
Name | Conditions |
Organizer | BRAND LOELTY LLC |
Retail outlets supporting the promotion | Hypermarkets "Magnit" |
Magnit at Home stores | |
Magnit Cosmetics stores | |
Family Magnit stores | |
Pharmacies "Magnit" | |
Dates | 05.09.2018 – 29.01.2019 |
Deadlines for issuing stickers | 05.09.2018 – 15.01.2019 |
Products offered under the bonus program | Baking dishes |
Mini salad bowls | |
Pot | |
Plush pig (additional product) | |
Bonus discount | From 55% to 97% |
Official website of the promotion | www.magnit-info.ru |
Hotline | 8 800 200-90-02 |
Connoisseurs of healthy and tasty food know very well how important it is to prepare your favorite dishes in high-quality ecological dishes. And if such kitchen utensils are also beautiful, convenient, practical to use and easy to care for, they become an indispensable assistant in cooking and table decoration. All these characteristics are met by the new collection of Vivo Villeroy&Boch baking dishes, which the Magnit chain offers as prizes for participants in the “Shape of Family Happiness” campaign.
Reference! Vivo Villeroy&Boch tableware is a combination of exquisite taste, German elegance and unique design. Centuries of knowledge and experience accumulated since 1748, the year the company was founded, are embodied in a new collection of ceramic molds.
Withstands temperatures up to 220 degrees, suitable for cooking in the oven and microwave.
The dish can be frozen, placed under the grill and used for serving.
The cookware is ideal for preparing vegetable stews and meat dishes. Can be washed in the dishwasher.
Fruit casseroles in such dishes are especially aromatic. Optimal heat retention and stylish serving: two in one.
A dish with a lid is indispensable for stewing in the oven.
You can serve hot salads in original salad bowls straight from the oven.
Table 2. Terms of purchase
Product | Characteristics | Promotional price | Retail cost, rub. | |||
Level 1 | Level 2 | |||||
Rub. | stickers | Rub. | stickers | |||
34.5 cm | 849 | 50 | 149 | 150 | 2 699 | |
Pie pan | 30 cm | 649 | 50 | 99 | 150 | 1 999 |
Square baking dish | 27 cm | 649 | 50 | 99 | 100 | 1 999 |
Rectangular baking dish | 27.6 cm | 549 | 50 | 99 | 100 | 1 949 |
Pot with lid* | 25.4 cm | 999 | 50 | – | – | 2 999 |
Mini salad bowls | 16 cm | 549 | 50 | 49 | 100 | 1 899 |
Cupcake pan | silicone | 399 | 50 | – | – | 899 |
*The product is presented only in “Family Magnet” format stores and “Magnit” hypermarkets.
When purchasing any promotional tableware, you can purchase additional items at a special price.
Table 3. Conditions for purchasing additional goods
By the way, buyers of the Karusel chain are already familiar with Vivo Villeroy&Boch dishes, who bought them at discounts .
Anyone can take part in the loyalty program subject to a number of conditions:
If you want to buy another product from the collection, you must fill out another booklet.
Important! You can purchase only one item from the collection per booklet.
The type of counterfeit marks depends on which store the purchase is made at. The program provides single and double stickers, which are equivalent to:
You can collect stickers until January 15, 2019, and exchange them for products from the collection until January 27. After this, the chips are considered invalid, that is, they cannot participate in subsequent promotions.
However, the organizers warn participants in the rules that the conditions may change and do not guarantee the availability of the entire range throughout the entire period of the promotion. Therefore, those who want to collect a complete collection should not postpone the purchase until the last few days.
There is no doubt that the collection of ceramic forms presented in Magnit is original. On the manufacturer's official website it is presented as a set of ceramic molds for the Ovenware oven and microwave oven.
Unfortunately, there is no information on the dealers' resources about the retail price of such cookware, and it would be incorrect to compare it with analogues from other manufacturers.
In any case, buying high-quality ceramics for 999-99 rubles. – this is a unique offer. But let’s try to find out how truthful the organizers are when advertising the discount.
Table 6. Discount analysis
Options | Rectangular baking dish | Mini salad bowls | ||
Cost in "Magnit" | 849 | 149 | 549 | 49 |
Number of stickers needed | 50 | 150 | 50 | 100 |
Amount spent on accumulating stickers | 12 500 | 37 500 | 12 500 | 25 000 |
Retail price (according to information from the booklet) | 2 699 | 1 899 | ||
Promised discount | 55–97% | |||
Actual discount | 2 699 – 849 =1 850 | 2 699 – 149 = 2 550 | 1 899 – 549 = 1 350 | 1 899 – 49 = 1 850 |
1 850/2 699 = 68% | 2 550/2 699 = 94,5% | 1 350/1 899 = 71,09% | 1 850/1 899 = 97,4% | |
Actual cost to the buyer | (12 500+ 849)/2 699 = 494% | (37 500 +149)/2 699 = 1 395% | (12 500+549)/1 899 = 687% | (25 000+49)/1 899= 1 319% |
According to the analysis, the organizers actually provide buyers with a discount of up to 97%. But in practice, the buyer will have to spend 5–14 times more money than the cost of the dishes at retail. It should be borne in mind that the money spent will not be used to pay for dishes or stickers, but to purchase habitual purchases that are made every day.
Therefore, everyone can afford to buy their favorite uniform from the collection. But since the offer is so profitable, let’s try to understand how much the complete collection will cost a stock lover.
Table 5. Cost of the complete collection
It turns out that you will ultimately have to spend 92,143 rubles to purchase the complete collection. or 176,893 rub.
Education: Higher economics, specialization – management in the production sector (Kramatorsk Institute of Economics and Humanities).
August 28, 2018.
Terms of action “Change stickers for discounts” in the Magnit store: this offer is valid in the Magnit store from September 5, 2018. Make purchases in stores of the Magnit retail chain. You can find a list of stores where the promotion is taking place on the website www.prostobeshe.rf from 09/05/2018.
When making purchases* in the Magnit at Home and Magnit Pharmacy stores, you will receive 1 sticker from the cashier for every full 250 rubles in the receipt (for every full 500 rubles - two stickers, for every full 750 rubles - three stickers)
When making purchases* in Magnit hypermarkets and Family Magnit and Magnit Cosmetic stores, you will receive from the cashier 1 large (double) sticker for every full 500 rubles in the receipt (for every full 1000 rubles - two large stickers, for every full 1500 rubles – three large stickers, etc.).
Don't leave the checkout without stickers. Stickers are issued only during settlement with the cashier, based on the total amount of the check, taking into account the discounts and special offers provided. The use of stickers received at the checkout for purchasing goods in stores of the Magnit retail chain is possible only in accordance with the terms of the promotion. Further sale by participants of the promotion of stickers received at the checkout in any of the possible ways is prohibited.
Stickers are issued from 09/05/2018 to 01/15/2019 inclusive.
Products for the “Shape of Seed Happiness” promotion from vivo | Villeroy & Boch Group can be purchased from 09/05/2018 to 01/29/2019 inclusive.
Sale of goods from the collection of vivo baking dishes | Villeroy & Boch Group (baking dishes and/or casserole dishes and/or silicone molds), as well as an additional product (soft toy) at full retail price can be produced during the entire promotion period, regardless of the presence or absence of a booklet and stickers from buyer, subject to the availability of promotional goods in the store.
It is allowed to provide original stickers pasted onto a photocopied or printed version of the booklet from the website. Several partially completed booklets for the purchase of one promotional product will not be accepted. One booklet allows you to purchase only one product from the collection of vivo baking dishes | Villeroy & Boch Group. During the entire promotion period, you can purchase an unlimited number of products, subject to availability in the store.
Unused stickers after 01/29/2019 are considered invalid.
Cash compensation is not issued in exchange for a discount on a product.
During the promotion period, the constant availability of the full range of products from the collection of vivo baking dishes | Villeroy & Boch Group and additional products (ivy pigs). The quantity of promotional and additional products is limited. The product may differ in appearance and technical characteristics from the image in the advertisement.
The organizer of the promotion has the right to suspend it at any time and change the timing of the promotion or the range of goods without giving reasons two weeks before the end of the issuance of stickers, notifying customers about these through communications in Magnit stores, on the website www.magnit-info.ru and www.simplybetter.rf.
The organizer of the promotion reserves the right to unilaterally, without giving reasons, change any other conditions of the promotion set out in these rules (except for those specified in clause 21), notifying buyers 1 day before such changes come into force by posting information about changes in the rules of the promotion through communication in Magnit stores, on the website www.magnit.ru
Receiving stickers and placing them in the booklet means that you have read and agree to all the terms and conditions of the promotion. Partial acceptance of the terms and conditions of the promotion is not permitted. Participation in the promotion begins from the moment the buyer receives the first sticker at the checkout.
The promotion takes place in stores of the Magnit retail chain. With a list of stores, details about the organizer of the promotion, information about the rules of its holding, the number of promotional products from the collection of vivo baking dishes | Villeroy & Boch Group, the terms, place and procedure for receiving them can be found on the website www.prostobeshe.rf from 09/05/2018.
* The promotion does not apply to tobacco products.
** Products available only in Magnit hypermarkets and Family Magnet stores
13.12.17 123 241 14
I have three children and I love to please them with gifts. But there is not always money for this.
Anna Volkova
receives gifts in stores
In order not to upset the children, I learned to receive gifts at grocery supermarket promotions. It turned out that this is not easy. Promotions are designed to encourage customers to spend more money in pursuit of gifts, so at first they were too expensive for me or I didn’t have time to save up for them.
Stores expect that the buyer will not understand. “We need to buy something there, collect some stamps, and also make this... FRYING FRYING PAN!” To receive gifts, you need to become a book reader and still study the conditions. I began to succeed when I started counting the cost of purchases, negotiating with other customers and taking my children with me to the store. Now I regularly give gifts to myself and my family.
All promotions work similarly: you make purchases for a certain amount and receive gifts. Depending on the conditions, they can be cumulative, collection or mixed.
In accumulation promotions, gifts are given after you accumulate a certain number of stickers or tokens. A gift in a savings promotion is most often large discounts on certain products. So I bought German Fissler knives at Magnit for 99 RUR.
Stickers are given upon purchase of a certain amount. The more you buy, the more stickers you get at checkout. When I was saving up for knives, I received a sticker for every 250 R in the receipt. Some promotions involve special products, upon purchase of which you are immediately given a sticker or two, regardless of the amount of the receipt. Such products are called sponsor products.
In collection promotions, gifts are given for each purchase if the receipt exceeds a certain amount. Usually these are gifts for children: toys or cards from which you can build a collection. In “Pyaterochka” this fall, for every 555 R in the receipt they gave an eraser in the shape of a troll, and in “Magnit” for every 400 R - two cards with minions.
Collectible toys or cards can be played with. Usually, this requires a playing field or other accessories that can be purchased or received for free in the store. For example, a pencil case for trolls from Pyaterochka costs 149 RUR, and an album for minions from Magnit costs 169 RUR.
My kids love collecting, hoarding, and gluing on tokens. They excitedly pounce on the sealed bags of cards that I bring from the store. If it turns out that they already have such a toy, they exchange it for another - and this is another reason to spend time with friends.
In mixed promotions, purchases include both gifts and stickers for the collection.
This fall, Dixie had a “Look, Dinosaurs” promotion: for every 400 R in a check, they gave you a bag with a dinosaur and one token sticker. For 20 tokens you could get 3D glasses or a sticker album. Through glasses in a special application you can watch videos about dinosaurs.
The children and I have already received glasses, watched videos and learned a lot of interesting things.
The hardest thing about stocks is not to spend more than usual. If you go beyond your budget, gifts cease to be gifts.
I used to keep an eye out for discounts in supermarkets, so I bought groceries where they were cheaper. This doesn’t work with promotions: in order to save up for a gift, you need to buy products in one chain. Because of this, I am not always able to find a purchase at a discount, so I replace some products with others. The easiest way to do this is at home, on the website or in the network’s mobile application - this way you can immediately see the costs of going to the store.
Before checking out, I check the cost of purchases again. If I planned to spend 1600 RUR and get four stickers for 400 RUR each, but only bought 1500 RUR worth of products, then I will lose the sticker. At the end of the promotion, it may not be enough for a gift.
I record all expenses in a table to make it easier to control them. If I don’t fit into the budget, I don’t buy anything, even if it’s the last day of the promotion and I’m missing one sticker. I remind myself that if I make an extra purchase for a gift, it will no longer be a gift. But if I manage to save money, I allow myself to buy more products and save up for a gift faster.
Children are eager to receive gifts, but they are given only for expensive purchases. When we go for something cheap, like bread, I warn them that there won't be a gift so they don't get upset. Soon the children themselves begin to count how much money we spend and how many stickers they give us.
Patience has another benefit. If towards the end of the promotion there are a lot of promotional goods left, the organizers try to make sure that they are sold out quickly: without promotional discounts, it is much more difficult to sell them. To do this, they increase the number of sponsoring products or give more stickers for the same amount of purchases. It becomes easier to save up for a gift.
At the end of the promotion it’s easier to save up for a gift
Sometimes the gifts in the store run out before you save up for them. If there is still a lot of time before the end of the action, it’s okay: later the organizer of the action will bring more. Ask the cashier when this happens, go to the store on the desired day with a booklet of stickers and pick up the gift.
And if the promotion ends tomorrow, you will have to go to another store in the chain. Check with store employees to see where gifts might still be left. It is ideal if your child looks at him with sad eyes at this moment.
Even when gifts run out everywhere, stores try to meet the action participants halfway and order more from the organizers. We didn't know about this before. When we were saving up for a set of bed linen, we waited until the last day and there was no gift for us. We gave up and gave up, and then we found out that they brought more gifts and whoever wanted them got them. It was a shame.
Stickers are given to everyone who buys the required amount. Some cashiers simply count out the required quantity and silently give it to the customer. Others ask if stickers are needed. If stickers are not needed, the cashier will leave them at the register.
The cashier does not have the right to participate in the promotion, so he accumulates extra stickers. Your task is to ask him for them.
When I was collecting dinosaur chips and came into the store with my sons, the cashier gave me two extra bags of stickers simply because “you have two kids.” I thanked him and said that there were actually three children, and received another prize bag.
You can also negotiate with customers in line. Often they take stickers “just in case” and then simply throw them away. You can help the person understand the promotion and ask if they need stickers. If not, he will share them with you because you showed attention and care.
Ask your friends where they buy their groceries. If people don't have children yet, they often leave gifts at the checkout. Ask them not to refuse gifts and bring them to you. This is how we collected most of the minions in the last Magnit event.
There are phone applications that monitor store promotions. I use the Edadil app.
The idea is this: write in the search what you need to buy, and the application looks for which stores have a discount or promotion for this product. You can only search for those stores that you are comfortable going to.
On the offer lines, look at the duration of the promotion so as not to come to the store after it ends.
Not all stores of the retail chain may have a promotion or discount. To find a supermarket where the offer is valid, click on the line with the product - you will see the address of the nearest store or you can select another one on the map if you want to go near work and not near home.
The application has a “Complain” option, if the desired product is not in stock, it has a different price, the store responds that the promotion has already ended or has not started, or they do not know anything about the promotion. I have never complained, although they say that some stores offer attractive prices for one product, and they have similar ones in stock, but more expensive.
It is also important to understand that these apps are simply a way for stores to attract customers. This is all essentially pure advertising and marketing. But in my opinion, it’s more convenient with the app than without it.