Makeup base: how to choose and apply correctly. Secrets of correct application of foundation: choice of product, technique, general recommendations How to properly apply foundation to the face

Where does perfect makeup begin? Of course, with a perfectly selected foundation. In the desire to achieve an even tone, girls spend hours in front of the mirror. These are the simple rules of beauty - on an unevenly plastered face, dissonant with the color of the skin on the neck and décolleté, the rest of the makeup looks at least comical, at most it turns you into the heroine of fashion anti-ratings. So, we are learning how to properly apply foundation on the face and neck, in what cases to use powder, how to choose it all and not to overdo it with makeup.

How to properly apply foundation on your face - step by step photos

Step 1: Cleanse and Moisturize

Photos before and after applying the tone

We prepare the skin for cosmetics - wash with water at room temperature and a traditional product according to your skin type. Apply a light moisturizer.

Step 2: correct imperfections with a makeup base

We use the base

She's a primer. It is these products that we pay insufficient attention to, but primers even out the texture of the face, fill in imperfections and roughness, and extend the life of makeup.

Foundations can be reflective - ideal for an evening out and literally make your face glow; silicone - will hide small wrinkles and pores on the face, making it even and smooth; mineral - thanks to the greenish (or other) tint, they will remove redness.

We wait until the base is completely absorbed.

Step 3: Apply foundation using a brush

Let's move on to foundation

In order not to get the effect of a mask, use a brush to make dots of cream in the center of the forehead, on the nose, cheeks, cheekbones and chin, without touching the lower eyelids.

Step 4: Shading

Shade thoroughly

We start from the center of the face and evenly distribute the tone from the nose to the hair and neck. You can apply foundation correctly using your hands, a brush and a sponge. Regardless of the method chosen, use the dotted line technique - with light progressive movements, as if driving the product into the skin, without stretching or rubbing it.

Pay special attention to the distribution of tone around the face at the hairline - no pronounced lines or shades of transition should be visible.

Step 5: Apply Concealer

Removing imperfections with concealer

If necessary, we hide minor imperfections using a corrector. Conceal pimples, dark spots and circles under the eyes. Make sure the product absorbs well to avoid spots and spots.

Tip: You can hide facial imperfections with concealer even before applying foundation.

Step 6: consolidate the result

Add a little powder at the final stage

Lastly, allow yourself a little translucent matte powder. Powder is needed to reduce shine, smooth out unevenness and mattify the face. Before applying it, let the foundation dry thoroughly for 10-15 minutes.

How to apply powder correctly: move from the middle of the face to the hairline. Use a long bristled brush or a cone-shaped sponge to go over the T-zone twice - this is where the largest number of sebaceous glands are located. Then move to the cheekbones and sides, go below the chin and lightly powder the neck.

Those with oily skin should not overuse powder.

Those with excessively oily skin should be especially careful when using powder and foundation - to avoid clogging pores in the hot summer, it is better to use light BB creams. To prevent your face from looking like creme brulee, blot it with a mattifying napkin and remove excess makeup. And don’t forget to pause between applying products to allow them time to dry.

What is the correct way to apply foundation on your face?

Choosing quality brushes and beauty blenders

There are several ways to do this:

1. Brush
2. Sponge
3. Beauty blender

The ideal make-up is obtained by combining several types: it is better to apply the tone with your fingers to a small area of ​​the face, after washing your hands. With a brush, work in small circular movements, as if polishing the skin. And for greater coverage, as well as shading near the hairline, it is convenient to use a sponge or beauty blender (girls, don’t forget to clean your tools regularly and don’t spread infection across your face).

Choose brushes based on the end result

Brush

Its type depends on the final task:

1. Flat with tapered ends - good for full coverage and does what you used to do with your fingers
2. The spatula brush will blend any creamy liquid product and cover imperfections.
3. Kabuki brush is ideal for working with dense and crumbly textures and applying powder
4. A brush with a sponge is the same as a sponge, but the handle makes it especially convenient; Suitable for full foundation application, but not for spot correction

Beauty blenders for home use

Beauty blender

The last one, if you haven’t heard, is absolute know-how for shading foundation. The creator of the gadget, makeup artist Rea En Silvoy, assures that now you don’t have to dance around the mirror with a tambourine in the fight for the perfect coverage - just run a beauty blender, which does not contain fragrances and latex, over your face and create an even color, changing only the degree of pressure.

Magic beauty blenders come in three types:

1. Pink - for home use (original)
2. Black - for professional (pro)
3. White - for fluids and BB creams (pure)

Before use, the gadget is moistened with water, which makes it double its size. Then foundation is applied to it and blended onto the face. The more you squeeze the blender out of the water, the thicker the coating will be.

You can also use traditional sponges

Sponge

The good old sponge works the same way: dip the sponge in the cream applied to the back of the hand and begin to cover the face from the center to the hairline until the result is satisfactory. Finish shading with a brush.

The easiest way is to apply the products with your hands.

Fingers

And finally, how to properly apply foundation on your face with your hands. It would seem, what could be more natural? Fingers are still the ideal tool for light BB creams, but with foundations, especially if you have oily skin, it is better not to experiment often - this way you will make it extra oily and transfer natural oils from your hands to your face. This causes acne, clogged pores and an unhealthy appearance, about which we at Life Reactor have written dozens of articles.

However, if you are just starting to experiment with makeup, you can try applying the product with your fingers:

1. Use your index finger to distribute the base
2. Shade with index, middle and ring fingers
3. Apply the cream around the nose and under the eyes using your ring finger using tapping movements.

The difference between applying cream with brushes and fingers is obvious

How to choose the right shade of foundation?

Actually, color is the basis for the correct application of foundation. Therefore, we go to choose it with a face thoroughly cleansed of makeup. We test the product in natural light and see how it adapts to the skin - this will take about twenty minutes. Ideally, you should apply the tester and go shopping, and then return to buy foundation.

It is important to choose the right base color

If not one of the shades is 100% suitable, purchase two close ones and achieve a natural blending technique, as professional makeup artists do.

Don't forget about simple rules:

1. Pink skin - loves beige tones
2. With yellowness - beige-pink
3. Dark - dark beige/beige-apricot

Choosing a foundation based on your skin type

Your face should always look natural and not show off how many hours you've spent on makeup, so give preference to colors in natural shades.

If the tone does not match perfectly, buy two similar colors and mix

It is also worth choosing a foundation taking into account the type of epidermis:

1. For oily skin, it should not be too thick; look for vitamins A, B, zinc and sulfur in the composition - they reduce the amount of sebum secreted
2. For dry skin, you will need moisturizing components - coconut, avocado, grape seed oils, hyaluronic acid, aloe vera
3. Products for mature skin should contain collagen, coenzyme Q10, vitamins A, B, C
4. Liquid light foundation is suitable for young people

Using different shades of foundation you can correct the shape of your face

How to correct your face shape using foundation?

1. Long face - apply a darker shade to the forehead and chin, highlight the cheekbones with blush.
2. Diamond-shaped - reduce cheekbones using a darker foundation. Apply light highlights with a highlighter on the forehead and chin.
3. Triangular - highlight the forehead and cheeks with darker ones. We put light highlights on the chin.
4. Rectangular - apply a symmetrical contour on the right/left, on the forehead/chin. We highlight the center of the forehead, chin and area under the eyes. We do the same with a square face and apply blush on the cheekbones in oval lines.
5. We lengthen a round face by reducing the cheeks. We hide the protruding parts with tone, highlight the forehead and chin.

In all cases, do not forget to shade the products well so that the transition border is barely perceptible.

3 products created to help your foundation

Primer- colorless, silicone or tint. Gives smoothness, hides imperfections, wrinkles, and corrects redness if necessary (green). White and blue lighten the skin, pink makes the face look fresher, bronze creates a tanning effect.

You can't do without a good makeup primer

Highlighter- plays the role of a sculptor and is designed to highlight individual areas, giving freshness and radiance.

To create a radiant face you will need a highlighter

Corrector/concealer- masks bags under the eyes, redness, rashes. For optimal effect, choose a product that is half a shade lighter than your skin tone.

Every girl knows how important a quality concealer is.

You will find more details on how to properly apply foundation on your face with a step-by-step guide in this video tutorial:

If previously makeup base was used mainly by professional makeup artists, then Today ordinary women buy it.

Manufacturers offer us a wide range of similar products, so there should be no problems with the choice.

But you need to understand what such a basis is and how to use it correctly.

You can learn about what you should not do after biorevitalization of the face from ours.

Concept

Why do you need a makeup base and what is it?

Makeup base (also called makeup base or primer) – basic remedy, which is applied before all other cosmetics, and is intended for the following:

• smoothing out skin irregularities;
• perfect leveling of its surface;
• masking defects;
• makeup durability. With a good base it will last all day.

A good foundation will handle these tasks without any problems. She similar to canvas primer, which artists use before painting.

With a base, the cosmetics fit perfectly on the skin and are very long-lasting. The foundation will cope with skin porosity, redness, peeling, pimples and many other problems.

Application instructions

How to apply makeup foundation correctly? There are two options for using the base. Simplest– first moisturize the skin with day cream, then apply the base, distribute it and let it absorb, and then use foundation.

There are also another variant. Mix foundation and foundation and apply to skin.

With this option you will not receive mask effect, but you can successfully hide all defects.

Thanks to mixing, you can prevent such a common problem as differences in the color of the face and neck. To apply the base correctly using this method, take these tips into account:

1. Before applying the base, blot the remains day cream, even if it seems that it has been absorbed sufficiently.
2. Apply the product moderately, distribute it over the skin carefully. It is better to apply several layers in small parts than to smear a lot of base at once and then get rid of the residue.
3. Need to blend well transitions between the neck and hairline.
4. To apply, you can use your fingers, sponge, brush, or beauty blender. Main– so that the foundation is completely distributed over the face.

Basic errors when using

To base lay down well on the skin, consider and follow the following factors:

What can be replaced?

What can you use instead of makeup base? A simple transparent base can be replaced with a light day cream with nourishing functions. He will definitely should be well absorbed.

If the base is opaque, you can use foundation or BB cream. To add shine, you can use powder with particles that reflect light.

To make you happy with your makeup results, follow these tips from makeup artists and cosmetologists:

1. Remember personal hygiene. To prevent infection, do not let anyone else use your product.
2. Cotton pads and sponges need to be changed at least once a month. Clean brushes and sponges regularly in soapy water.
3. When choosing a primer consider your skin type. If it is oily, do not buy an oil-based product.
4. If you are inclined to allergic reactions, pay attention that the base does not contain flavorings.
5. Before using the product, check allergy test. Apply a little base to the inside of your wrist. After three minutes, look at the reaction. You can safely use the product if there is no irritation, itching, peeling or other negative reactions.
6. It is better to choose a base that has the ability protecting skin from the sun.
7. To prevent pathogenic microorganisms from getting on your face, use special brush.

If it is more convenient for you to apply it with your fingertips, be sure to first disinfect your hands using an antiseptic.

8. Apply to skin before applying foundation. moisturizing cream, especially if the skin is dry.

Choice of product

It is also important to carefully consider the choice of foundation.

She must match your skin type.

The texture and type of product may differ, but in any case it should cope with its tasks.

Texture characteristics will depend on the amount of pigments. Each base has additional functions, but they all even out the tone and oval of the face. When choosing, consider the characteristics of your skin. The types of databases are as follows:

• base in the form of an emulsion, which is available in tubes and is divided by skin type. Copes well with minor imperfections;
• creams in jars as a basic basis. They are mainly recommended for dry skin because they contain a lot of moisturizing oils;

It is better not to apply this product to oily skin, otherwise the skin may look wet.

• liquid foundation Suitable for any skin type. It fits well, hides imperfections and is invisible;
• the base can be produced and like a gel. In this case, a slight natural effect is created, but imperfections cannot be hidden much, so this is a suitable option only for normal skin.

Bases are colored depending on the presence of color pigments. Their shades are not noticeable on the skin, but they can cope with additional problems:

If you want to add radiance to your skin, choose a base with glitter.

When choosing a base, you need to take into account natural skin tone. It is also worth purchasing a good quality product from a trusted manufacturer, with which your skin will glow.

Then you will forget for a long time about the problems of applying makeup and all kinds of imperfections.

You can learn how to properly apply makeup foundation from the video:

Cosmetics, including foundation, help girls look flawless. In the past, ladies used this product to highlight their noble origins. In those days, the tones were unnatural: from pale white to leaden. Today, cosmetics in natural shades are used.

Is it possible to apply foundation without foundation?

A detailed examination of the features of cosmetic products will help you understand this issue. used for the following purposes:

• protection from ultraviolet radiation and weathering;
• smoothing out small wrinkles;
• improvement .

Makeup foundation has the following effects:

• evens out the natural tone of the face;
• masks imperfections on the skin;
• increases the effectiveness of cream and other concealers.

Foundation is a more versatile product. It serves as a base for makeup and masks imperfections. The cream is used as a finishing touch. To make it fit better on the skin, you can’t do without a base. The base has a lighter consistency. It masks imperfections better than just foundation. In addition, decorative cosmetics last longer if they are applied on top of the base.

There are other differences that are inherent in these cosmetics:

1. Duration of exposure. The base applied to the skin has a moisturizing effect. Within 5-6 hours the face looks flawless. After applying the masking cream to the skin, within an hour, oil and moisture appear on the surface.
2. Features of use. The foundation has a “porous” structure, so it can be applied to the skin every day. The cream has a denser texture. It heavily clogs the pores, and the skin experiences oxygen starvation after its application. If you use foundation every day (without foundation), wrinkles appear prematurely and other defects begin to bother you.
3. Masking abilities. Both the foundation and cream contain pigments that can hide imperfections. In the cosmetic base their concentration is higher, so this product can be used independently.

However, foundation has a significant drawback. It may contain silicone. This component can cause allergies, so girls with hypersensitive skin need to be especially careful when choosing a cosmetic base. In winter, the use of such a masking agent is dangerous because it can cause frostbite.

How to apply foundation correctly?

To create flawless makeup, makeup artists use professional cosmetics. However, you don't need to be a specialist to achieve this effect. In this matter, you need high-quality cosmetic products and knowledge of the basic rules for using such a base. The following tips will help you with this skill:

1. The base fits perfectly on healthy skin. It is important to properly care for your face and moisturize it daily. If there are rashes on the epidermis, they need to be treated, not masked. The same is true for peeling. Before masking manipulations, the face should be treated with a fine-grained scrub.
2. Before using the base for the first time, it is important to test the product and make sure there is no allergic reaction.
3. To do this, you need to purchase a sample and apply the concealer to your chin. After a couple of hours, the result will be visible. Not only the skin needs care, but also the “tool” that is used for makeup.
4. Cosmetic brushes, sponges and other accessories used to apply foundation must be clean. Healthy sleep.

After a good rest, the skin looks radiant and therefore requires minimal concealing correction.

How to apply foundation with a sponge?

The sponge can be of different shapes and is made of latex or rubber of varying densities. The sequence of how to apply foundation with this “tool” is presented in the following steps:

How to apply foundation with a brush?

The procedure is performed as follows:

Foundation – rating of the best

• When choosing a base product, you need to focus on your complexion. The foundation concealer is selected as follows:
• girls with a pink complexion should opt for a beige base;
• for dark-skinned women, a dark peach base would be an ideal option;

If your skin color is yellowish, it is better to give preference to pink shades.

• The basic product is produced by different brands. Here is the foundation rating:
• Skin Luminizer by Max Factor;
• Giordani Gold;
• Matte Mousse from Maybelline;
• Velvet;
• The One IlluSkin from Oriflame;

Active Light from Pupa.

Mattifying foundation

The high-quality base contains absorbent components. These include kaolin, charcoal powder and witch hazel. They, like a sponge, absorb excess subcutaneous fat. However, silicone, petroleum products and demithicone, on the contrary, clog pores. The use of cosmetic products that contain these substances aggravates the condition of the skin and leads to its premature aging.

• Affinimat;
• Teint Couture;
• L'Oreal Alliance;
• Givenchy Teint Couture Long.

Anti-aging foundation

This cosmetic product visually reduces wrinkles and other skin imperfections. In addition, it refreshes the face and improves its texture. A foundation for mature skin must contain a moisturizing complex. In most cases, the component that performs this function is jojoba oil. Before applying foundation to your face, you should make sure that you are not allergic to one of the components of the cosmetic product. If this is not checked, serious problems may follow.

• Capture Total;
• Youth Liberator;
• Orchidee Imperiale;
• The Invisible Corrective Makeup.

Foundation for problem skin

Such cosmetics help to mask existing problems on the epidermis. For problematic skin, a water-based foundation is preferable. Such a product may contain retinol, benzoyl peroxide and other components that fight rashes and other blemishes. Liquid foundation is preferable for problem skin. It should not contain oils, as they provoke a worsening of the condition of the epidermis.

• Flawless Finish Perfectly Nude;
• Clinique Anti-Blemish;
• Missha Perfect;
• Diorskin Forever.

Foundation for dry and sensitive skin

Nowadays, most of the fair sex are constantly faced with various skin problems. In this regard, the foundation applies unevenly, quickly rolls off or flows. In this case, a makeup base will help eliminate the problem. How to apply makeup base? If you choose it correctly and skillfully use it, the makeup will look decent throughout the day.

Purpose of base for makeup

Makeup base is a special cosmetic product that is designed to prepare the skin for the use of concealer, foundation, blush, eye shadow, powder or lipstick. It consists of ingredients that support skin health. The base can be replaced with daytime face cream.

Using a makeup base you can:

• visually align the skin structure;
• give your face a beautiful, even tone;
• mask areas of redness;
• moisturize dry areas and relieve them from peeling;
• fill holes, large pores and wrinkles, make them invisible;
• give the make-up stability for 5-6 hours.

The makeup base is selected individually to suit your skin tone and the problems you have with it. Thanks to the product, your makeup will look perfect.

The existing makeup bases on the market vary in:

• consistency;
• purpose;
• areas of application.

This variety will allow you to choose the right base for daytime and evening makeup, as well as for a specific season and different life situations.

Makeup bases according to consistency:

1. Liquid base - fluid. Lays a thin layer on the face, moisturizes, hides minor problems. It contains beige pigments, which is why it is suitable for all skin types. The base is most suitable for young women with fairly smooth facial skin, as it will help hide visible defects.
2. Liquid base - primer. The product has a very dense pigmented structure, so it is more suitable for women with problematic porous skin, which has small acne scars and age spots. Universal for any skin tone.
3. Cream. This group includes BB and CC creams that carefully care for the skin and mask visible imperfections - pigmentation, areas of redness, acne spots. There are bases with different degrees of coverage - light and medium.
4. Gel. Its formula is designed for oily skin types, which quickly produce sebum and give an unsightly shine. The product has a light, simple texture, pleasantly cools, does not clog pores, allowing the skin to breathe. Available in the form of a transparent or tinted gel.
5. Stick. Used to mask obvious defects. Due to the thick texture of the stick, it is not suitable for those with dry skin.
6. Powder. Available in loose form or as a compact powder, applied after day cream. Ideal for oily or combination skin.

Destination base:

1. Mattifying. Regulates the production of sebum due to special particles that inhibit the functioning of the sebaceous glands. Contains talc and zinc dioxide, which dry the skin and destroy bacteria. The product makes the skin more even, smooth and radiant, and also blocks the appearance of comedones. Apply in combination with foundation or powder.
2. Moisturizing. The product is indispensable for those with very dry and hypersensitive skin that is prone to flaking. The product contains natural and artificial oils, as well as hyaluronic acid. Produced on a water basis.
3. Illuminating pearlescent. It contains reflective particles, giving the skin a healthy, radiant appearance. Most suitable for evening makeup.
4. Corrective (masking). It is sold in several shades and, when used, allows you to visually hide defects such as dark circles, bruises, yellowness and gray complexion. It can be white, green, purple, yellow.

Base by application areas:

1. Under eye shadow. The shadows do not roll off all day at any pace of life, their color is especially expressive.
2. Under lipstick. Smoothes the structure of the lips, moisturizes and nourishes. During the cold season, the product prevents drying out and cracking. Thanks to the product, the lipstick applies beautifully, lasts a long time, does not roll to the corners and does not rub off.

How to apply makeup base correctly?

Before applying the product, the skin must be cleaned with a special soft foaming soap, dried with a napkin and a tonic applied, which activates the cells and prepares them for applying a makeup base. If the skin is too dry, you can pre-apply a moisturizer and blot the remaining residue with a napkin.

You can apply the base in several ways:

• using your fingertips;
• a special wet sponge;
• makeup brush.

The sponge will provide light coverage with the base, and the brush will provide dense coverage. It is better to apply the corrective base with a brush for obvious defects. If it is worn with your fingertips, then a small amount of the product must be squeezed onto them, rub slightly and wait until it melts and liquefies a little, and then apply to the skin of the face with light patting movements.

Mistakes in applying makeup base:

1. Do not apply the product in a thick layer and rub in vigorously. In this case, the base will become stained, and the face will take on an unhealthy appearance.
2. If a day cream is used, it must be given time to absorb. The cream and base have different consistencies and, when mixed, can give the skin an oily sheen and a dirty tint.
3. A small amount of base is also unacceptable. In this case, it will not lie in an even layer, but in separate spots.
4. You cannot use a base to try to correct your complexion by applying it in several layers. The makeup will be very heavy.
5. Do not apply to the delicate areas under the eyes; it is better to use a special concealer.
6. When opened, the makeup base is only good for one year. An expired product can cause various problems.

The makeup base can be combined with foundation and moisturizing creams, as well as thermal water, which eliminates makeup overload on the skin.

Foundation: application rules

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To create any makeup, you need to properly prepare your face; a flawless, even skin tone will be an excellent base for subsequent transformation. Using a foundation will allow you to disguise all existing imperfections on your face, making it smooth and silky.

Modern cosmetics manufacturers offer a huge selection of foundations that have different functions and are suitable for skin with any characteristics. Before purchasing this extremely important cosmetic product, you should decide what will suit your skin type.

Types of foundations

Liquid foundation is suitable for any skin type; it is characterized by the creation of a light, almost imperceptible coverage. The density of the liquid foundation texture depends on the amount of pigments contained. To create a denser evening makeup, there are liquid foundations with silicone, due to which the face becomes velvety and smooth, and all unevenness almost completely disappears.

Those with oily skin should choose an oil-free liquid foundation marked oil free, which will help avoid acne.

A creamy foundation gives a thicker coverage and additionally moisturizes the skin. Those with dry skin and those whose skin is already undergoing age-related changes should pay special attention to cream foundations. Cream foundations require particularly careful application.

Foundation in the form of mousse or foam is suitable for applying tone to dry skin; the mousse should first be applied to the back of the hand and then to the face. The mousse has an extremely airy and light texture that is barely felt on the face; for problem skin, the coating may not be dense enough.

The foundation fluid provides the lightest possible coverage, gives the skin a subtle tint, but does not hide possible imperfections. Ideal for use in the warm season.

The solid compact foundation looks extremely natural on the face and has a dense coverage; it contains powder. For those with dry skin, it is not advisable to use a solid compact foundation.

To regulate the density of application of a compact foundation, it is convenient to use a special damp sponge

Mineral foundation is usually a pressed powder containing minerals. The coating comes out weightless and silky; to more closely disguise skin imperfections, you will have to use a number of additional cosmetics.

When choosing a shade of foundation, you should first test it in two places - on the chin and chest, since the chin prevents sunlight from reaching the neck area, which remains as light as possible. Thus, checking your foundation in two places will allow you to choose the perfect shade that will completely match your natural skin color.

An ideally selected foundation will not only give your skin a beautiful and even tone, ensure its smoothness and silkiness, but will also take care of your skin, giving it the necessary moisture.

Special foundations, which are used by professional make-up artists and makeup artists, are not recommended for use in everyday makeup, since they do not care for the face, but only create an extremely dense coating

How to properly prepare your skin for applying foundation:

• cleanse your skin
• apply moisturizer
• If desired, use a primer or makeup base, which will ensure a more even coverage of the foundation

Techniques for applying foundation

Applying foundation with a synthetic brush makes it possible to create the most dense and even coverage. Liquid foundation should first be applied to the back of the hand; a slightly warmed tone will fit better on the face. When using compact or mineral powder, the tone is gained immediately from the package. The foundation is applied from the center of the face, starting from the area around the eyes.